| UC Irvine's Merage School Research on Strategic Innovation |
|
|
All Tags » People/Culture » Leadership Style » Views on News » Consumer Products ( RSS)
-
|
By: Robert Brunner and Stewart Emory, FT Press (2009). If you know anyone in love with an iPhone, you may understand the feelings that Brunner and Emery describe. According to them, this fierce devotion extends past the product to the company, and enables...
|
-
|
Abstract: P&G is using "design thinking" to tackle difficult business problems. While this may seem like the latest innovation buzzword, P&G is using the technique to generate effective ideas and, more importantly, change its culture...
|
|
|
|