| UC Irvine's Merage School Research on Strategic Innovation |
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All Tags » Process » Innovation ( RSS)
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Abstract: The three main core functions that are utilized to provide a strong competitive advantage are marketing, R&D, and operations. This article explores the impact of marketing on the performance of an organization relative to R&D and operations...
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Abstract: Very few organizations have defined processes to plan innovative company initiatives. In this article over thirty US and European companies that have specific innovation processes in place are studied. These processes are broken down into stages...
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By: Matthew E. May, Broadway Books, 2009 Refrigeration without electricity. Traffic flowing without traffic lights. A smart phone without a keyboard. Houses without living rooms. May makes a convincing argument that the human tendency is to add complexity...
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By: Robert Brunner and Stewart Emory, FT Press (2009). If you know anyone in love with an iPhone, you may understand the feelings that Brunner and Emery describe. According to them, this fierce devotion extends past the product to the company, and enables...
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