| UC Irvine's Merage School Research on Strategic Innovation |
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All Tags » Retail/Wholesale » Consumer Products ( RSS)
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By: Robert Brunner and Stewart Emory, FT Press (2009). If you know anyone in love with an iPhone, you may understand the feelings that Brunner and Emery describe. According to them, this fierce devotion extends past the product to the company, and enables...
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Abstract: General Electric, Nokia and other companies are creating entry-level products for emerging nations and then repackaging them for more affluent countries in a process known as trickle-up innovation. Published: March 9, 2009 Authors: Reena Jana...
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Abstract: How we built a world-class organic growth engine by investing in people. Published: Autumn 2008 Authors: A.G. Lafley with Ram Charan Link: strategy+business
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Abstract: “The way a company views its markets determines what it decides to produce, how it will take those products to market, who it believes its competitors to be, and how large it believes its market opportunities to be. Most companies segment along...
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