| UC Irvine's Merage School Research on Strategic Innovation |
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All Tags » Retail/Wholesale » Innovation ( RSS)
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By: Robert Brunner and Stewart Emory, FT Press (2009). If you know anyone in love with an iPhone, you may understand the feelings that Brunner and Emery describe. According to them, this fierce devotion extends past the product to the company, and enables...
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Abstract: General Electric, Nokia and other companies are creating entry-level products for emerging nations and then repackaging them for more affluent countries in a process known as trickle-up innovation. Published: March 9, 2009 Authors: Reena Jana...
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Abstract: How we built a world-class organic growth engine by investing in people. Published: Autumn 2008 Authors: A.G. Lafley with Ram Charan Link: strategy+business
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