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Rethinking Marketing

Abstract: In order to maintain a competitive advantage in various industries it is important for companies to shift strategies and structure across the organization to be customer centric. In the past, companies have focused on vastly dispersing information...

Posted Mar 30 2010, 11:18 PM | with 1 comment(s)

Filed under: Strategy/Vision, Management Processes, Consumer Products, Organization/Staffing

P&G's Innovation Culture

Abstract: How we built a world-class organic growth engine by investing in people. Published: Autumn 2008 Authors: A.G. Lafley with Ram Charan Link: strategy+business

Posted Oct 23 2008, 10:22 PM | with 1 comment(s)

Filed under: Strategy/Vision, Leadership Style, Management Processes, People/Culture, Consumer Products, Retail/Wholesale, Organization/Staffing, Innovation

Surviving Change: Kodak's Instant Marketing Transformation

Abstract: How did Kodak survive the digital transformation of the photography business that used to represent 70% of their business? By focusing on growth and including accountability as part of its innovation framework. Published: May 14, 2008 Author...

Posted Jun 09 2008, 04:36 PM | with 1 comment(s)

Filed under: Strategy/Vision, Ideation, Leadership Style, Technology, Management Processes, Measurement, Consumer Products, Manufacturing & Process, Innovation