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Surviving Change: Kodak's Instant Marketing Transformation

Abstract: How did Kodak survive the digital transformation of the photography business that used to represent 70% of their business? By focusing on growth and including accountability as part of its innovation framework. Published: May 14, 2008 Author...

Posted Jun 09 2008, 04:36 PM | with 1 comment(s)

Filed under: Strategy/Vision, Ideation, Leadership Style, Technology, Management Processes, Measurement, Consumer Products, Manufacturing & Process, Innovation

Q&A: Teaching Strategic Innovation

Gary Lindblad, assistant dean and director of the MBA program, spoke with three professors on how the Merage School’s teaching method, stressing strategic innovation, distinguishes it from other business schools. Lindblad talked with Vijay Gurbaxani,...

Posted Mar 20 2008, 12:51 AM

Filed under: Strategy/Vision, Future, Methodology, Technology, Management Processes, From the Classroom, Q&A