| UC Irvine's Merage School Research on Strategic Innovation |
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All Tags » Views on News » Ideation » Consumer Products ( RSS)
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Abstract: From GE to Nestlé to watchmaker Omega, companies use the Games to test-drive new ideas—and strut their stuff. Published: Business Week, August 7, 2008 Authors: Reena Jana, Frederik Balfour and Oriana Schwindt Links: Business Week - article Business...
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Abstract: P&G is using "design thinking" to tackle difficult business problems. While this may seem like the latest innovation buzzword, P&G is using the technique to generate effective ideas and, more importantly, change its culture...
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