Innovation @ Merage - UCI Paul Merage School of Business : From the Classroom, Merage

Students Gain Experience in International Collaboration

admin — Tue, 17 Mar 2009 22:25:00 GMT

Abstract: Global Team Collaboration is an experiential learning course offered at both graduate and undergraduate levels at The Paul Merage School of Business. The brainchild of Merage School Professor Cristina Gibson, an expert in multicultural team collaboration, and Professor Miriam Erez at the Israel Institute of Technology, the course gives students the invaluable experience they will need to succeed in a global team environment.

Published: 2008/2009

Author: Connie Clark

Merage Students Apply Sustained Innovation to Global Social Issues

admin — Tue, 17 Mar 2009 22:03:00 GMT

Abstract: Merage School students are tackling problems with global implications — like poverty, global warming, school failure, childhood obesity and prison overcrowding. In the Topics in Strategic Innovation class taught by Professors Leonard Lane and Lynda Lawrence, students start with the basics: disruptive and incremental innovation, Blue Ocean Strategy which promotes a systematic approach for “making competition irrelevant,” and a framework for Business Model innovation that involves a culture of ideas, plus the people, practices and partners that can move an idea to a profitable reality.

Published: 2008/2009

Author: John Gregory

UC Irvine’s Merage School of Business Is First to Embed ‘War Games’ into Course Curriculum

admin — Mon, 16 Jun 2008 21:07:00 GMT

Facebook, MySpace, YouTube and SecondLife are four leading companies in the online world of social networking. What would happen if Apple suddenly jumped into the fray?

That was the challenge posed to 41 students at UC Irvine’s Paul Merage School of Business during their day long final examination known as “war games” in Professor Leonard Lane’s strategy and competitive intelligence classes. Rather than huddle over test papers for their final exam, students were assigned either to Facebook, My Space, YouTube or SecondLife teams and spent the day trying to obtain the highest score from four judges. The students’ challenge was to prepare and present long range business plans and then develop, in 45 quick minutes, strategies for Apple’s mock announcement that it was creating “iTown,” a social networking website.

In the real business world, companies use war games to prepare their staff for such situations. The Merage School, according to Lane, is the first educational institution to insert war games into its regular curriculum. Fuld & Company, a competitive intelligence consulting firm, conducted Merage’s war game on June 1.

The Facebook team collected the highest score of the judges—Orange County business executives Chuck Martin, Linda Zimmer, Joel Calvo and Kathryn Campbell. But the final tallies were close. Facebook earned 62.4 points; YouTube, 61; SecondLife, 60.5, and MySpace, 57. The primary reason was that all four teams came to the same conclusion: their company didn’t have to make major strategy shifts when faced with Apple’s entry into the social network space. “iTown, schmi Town,” quipped one of the teams at the start of its presentation.

After the day long exercise, Lane said: “Using war games as the capstone experience of the school’s class in competitive intelligence helps students grapple with realistic learning experiences.”

Published: Summer 2007

Author: John Gregory