Innovation @ Merage - UCI Paul Merage School of Business : Methodology, Ideation, Innovation, Strategy/Vision, People/Culture

The Unique Advantage

admin — Thu, 23 Oct 2008 21:02:00 GMT

Abstract: Innovation is difficult for mature, slow-growth businesses and often results in long line extensions rather than high-profit, game-changing innovations. Companies, especially those focused on food and consumer products, need to rethink their innovation strategies to develop products that are unique and hard to copy.

Published: Autum 2008

Authors: Alexander Kandybin and Surbee Grover by Alexander Kandybin and Surbhee Grover

Link: strategy+business

Inspiration Can Be Found in Many Places, but You Need to Be Looking

admin — Thu, 23 Oct 2008 18:40:00 GMT

Abstract: How do successful inventors, entrepreneurs and writers come up with the big ideas? Constantly looking and keeping an open mind are important, but the critical ingredient is exposing yourself to things outside your usual purview.

Published: October 23, 2008

Author: Mickey Meece

Link: The New York Times

P&G Changes Its Game

admin — Wed, 30 Jul 2008 21:32:00 GMT

Abstract: P&G is using "design thinking" to tackle difficult business problems. While this may seem like the latest innovation buzzword, P&G is using the technique to generate effective ideas and, more importantly, change its culture.

Published: July 28, 2008

Author: Jenanne Rae

Link: BusinessWeek

Business Strategy: Shall We Play Games?

admin — Wed, 11 Jun 2008 20:31:00 GMT

Abstract: War games are commonly used by the military to evaluate strategies, explore scenarios and reveal unexpected weaknesses. This Economist article explores how war games could provide valuable insight into how your competitors might react to your plans.

Published: May 31, 2008

Author: The Economist

Link: Economist.com (subscription required)

For information about how the Merage School uses war games in the classroom to prepare future leaders click here (link).