Innovation @ Merage - UCI Paul Merage School of Business : Strategy/Vision, Process, Measurementhttp://merage.uci.edu/ResearchAndCenters/Beall/CommunityServer/blogs/innovation/archive/tags/Strategy_2F00_Vision/Process/Measurement/default.aspxTags: Strategy/Vision, Process, MeasurementenCommunityServer 2007.1 (Build: 20917.1142)The Relative Impact of Marketing, Research – and- Development, and Operations Capabilities on Firm Performancehttp://merage.uci.edu/ResearchAndCenters/Beall/CommunityServer/blogs/innovation/archive/2010/01/27/the-relative-impact-of-marketing-research-and-development-and-operations-capabilities-on-firm-performance.aspxWed, 27 Jan 2010 00:57:00 GMTbab9f468-c389-4c38-9bad-679e2b5a20ed:535admin1http://merage.uci.edu/ResearchAndCenters/Beall/CommunityServer/blogs/innovation/rsscomments.aspx?PostID=535http://merage.uci.edu/ResearchAndCenters/Beall/CommunityServer/blogs/innovation/archive/2010/01/27/the-relative-impact-of-marketing-research-and-development-and-operations-capabilities-on-firm-performance.aspx#comments<p>Abstract: The three main core functions that are utilized to provide a strong competitive advantage are marketing, R&amp;D, and operations. This article explores the impact of marketing on the performance of an organization relative to R&amp;D and operations. Additionally, they analyze the overall relationships between company characteristics and organizational capabilities and performance.<br /></p><p>Authors: Alexander Krasnikov and Satish Jayachandran<br /></p><p>Published: July 2008<br /></p><p>Link: <a href="http://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/Journal%20of%20Marketing/TOCs/Summary%20July08/RelativeImpact_JM_July08.aspx" target="_blank">Journal of Marketing</a><br /><br /></p><img src="http://merage.uci.edu/ResearchAndCenters/Beall/CommunityServer/aggbug.aspx?PostID=535" width="1" height="1">Strategy/VisionMeasurementInnovationProcess