The Designful Company: How to Build a Culture of Nonstop Innovationhttp://merage.uci.edu/ResearchAndCenters/Beall/CommunityServer/blogs/innovation/archive/2009/06/17/the-designful-company-how-to-build-a-culture-of-nonstop-innovation.aspxBy: Marty Neumeier: New Riders, 2009. Despite its dreadful title, this little book is a gem. Neumeier explains why everyone should care about design (companies that win design awards have 100-200% higher returns, and must-have products are always becauseenCommunityServer 2007.1 (Build: 20917.1142)