http://merage.uci.edu/ResearchAndCenters/Beall/CommunityServer/blogs/innovation/archive/2009/06/17/do-you-matter-how-great-design-will-make-people-love-your-company.aspxBy: Robert Brunner and Stewart Emory, FT Press (2009). If you know anyone in love with an iPhone, you may understand the feelings that Brunner and Emery describe. According to them, this fierce devotion extends past the product to the company, and enablesenCommunityServer 2007.1 (Build: 20917.1142)