Les Kilpatrick 
Students to Start-ups


Entrepreneurial Skills Training Workshop Series
 


Other Series:

 

2009-2010 Workshop Series

 

The 2009-2010 Students to Start-ups Entrepreneurial Skills Training Workshop Series aims at empowering students with the tools required to venture out and start their own businesses. We aim at developing your leadership and entrepreneurial skills and providing you with the insight of those who have successfully navigated the many obstacles that new business owners often face.

 

The objective of this year's series is to cover a broad range of issues that a young entrpreneur would face and enable them to be better prepared through learning from the experiences of some successful entrepreneurs.

 

 

Workshop#1: Find the Entrepreneur in You!

 

Short Description: Nicknamed the “Coolest CEO on the Planet,” Wing Lam has earned the respect and won the hearts of many with his unique restaurant chain headquartered in Costa Mesa, Wahoo’s Fish Taco.  The Wahoo’s story began in 1988, when the three Wahoo’s brothers, Wing, Ed and Mingo, combined their love of surf and food to create a restaurant with an eclectic Mexican/Brazilian/Asian menu and a Hawaiian north-shore vibe.  Today, Wahoo’s spans over three states and 50 locations, with a dedicated and growing “fan” base.

Starting your own business can be the adventure of a lifetime.  But many young entrepreneurs ask “what do I need to succeed and do I have what it takes?”  In this workshop, Wing Lam will draw on his over 20 years experience in business and share with UC Irvine his special views on entrepreneurship, how to get started and what it takes to succeed over the long haul.

 

Presenter: Wing Lam - CEO, Wahoo's Fish Tacos

 

 

Workshop#2: From Idea to Product - You Have an Idea, Now What?

 

Short Description: The workshop will cover the activities that are required to successfully create a product from the early idea stages.  The speakers will review the basics of a product development and commercialization life cycle and describe how product development is a balancing act between the competing requirements of cost, quality, schedule, and functionality.  Next, they will describe the activities that occur in each phase of the life cycle and give some examples of best practices and pitfalls to avoid.   Finally, the speakers will discuss a product development model that balances the core skills of a company with external expertise where appropriate to quickly realize your program goals.  Throughout this workshop, Leardon Solutions will use a real-world case to illustrate the concepts discussed.

 

Presenter: Joseph Donoghue & Murray Learmonth - Co-Founders, Leardon Solutions

 

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Workshop Description and Presenter's Bio

 

Workshop Slides

 

 

Workshop#3: Becoming a Marketing Genius in One Day

 

Short Description: The five essential things small business owners must do to attract and retain more customers - "Market without money". This workshop shows that we don’t need a lot of money to market one’s product successfully. The most important is to define the perfect target audience, identify & market the benefits and values the customers want. An important stage is to identify where one’s customers are in the purchase process. Finally, one must select the right marketing tools (advertising, publicity, internet, etc) to reach the customers & give them the information they want.

 

Presenter: Tom Patty of SCORE presents this workshop.  Tom learned marketing from clients like Steve Jobs, founder of Apple Computer, Phil Knight founder of Nike, Inc, and Steve Reinemund, CEO of PepsiCo Worldwide. Tom spent 21 years working at Chiat/Day, "the hottest advertising agency in the country".  He worked with some of the best and biggest brands in the world, such as Nissan Motors, Pizza Hut, Nike, and Apple Computer.  Tom retired as President and Worldwide Account Director after having helped his advertising agency grow from $30 million to over $1 billion in annual billings.  Now Tom can teach you the same principles and techniques of Marketing that helped propel his advertising agency and clients to phenomenal success in the market place.

 

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Workshop Description and Presenter's Bio

 

Workshop Slides

 

 

Workshop#4: Branding Full Tilt Poker - Go Big or Go Home!

 

Short Description: The basic requirements and strategies involved in building a brand from scratch. The workshop is an interactive and in depth look at how David Gitter managed to help build Full Tilt Poker into the second largest online poker site in the world. You will get a behind the scenes look at the branding and growth of one of the most successful brand launches in the past few years.

 

Presenter: With more than 25 years of marketing and strategic planning experience, David Gitter is a marketing visionary. Having proven himself at such distinguished companies as Clorox, Warner-Lambert, and PricewaterhouseCoopers, David was most recently Vice President of Online and International Marketing at Pocket Kings, the consulting arm of Full Tilt Poker.

 

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Workshop Description and Presenter's Bio

 

 

Workshop#5: Export/Import - How to make it Work for You

 

Short Description: This workshop is an introductory guide to the ins and outs of import/export. It will cover issues like finance, payments, rules and regulations that one must adhere to, and most importantly how one can determine if there is a need for certain product in a foreign country.

 

Presenter: Bob Bradley has worked with large companies such as The Ford Motor Company and Rockwell International, where he held positions in Finance and Manufacturing and was also a Division General Manager of an entrepreneurial business within the corporate framework. While consulting for companies outside the USA that hope to establish their products in new markets in the USA and other countries, Bob has dealt with everything from commodity products to new inventions and patented products.

 

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Workshop Description and Presenter's Bio

 

Workshop Slides

 

 

Workshop#6: Why Starting and Running a Small Business is like Rock Climbing!

 

Short Description: The realities of starting, operating, and growing a small business and lessons related to small business warfare, survival, and success. The workshop will also demystify myths about small business financing and the world of credit as well as the dichotomy of trust.

 

Presenter: Brian Chung, a biochemical engineer and a UCI MBA graduate, founded EVOLV Sports & Designs, a US rock climbing footwear company in 2003. Evolve has become a leading force in the climbing footware market with international distribution. Evolve sponsors some of the most prolific and talented climbers in the sport and produces a signature line of shoes developed by climbing icon Chris Sharma.

 

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Workshop Description and Presenter's Bio