Big Data and Analytics
The purpose of this forum, under the leadership of Suvesh Balasubramanian, is to provide an open resource for you and your peers to advance your knowledge and solve real business challenges — together.
The Art of Social Listening
Date: Wednesday, January 15, 2014
Time: 5:30 - 8:30 pm
Location: Calit2 Auditorium
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Description: Social platforms are the new hangouts, taking the place of conversations by the coffee machine, in hallways, and on the telephone. Social listening allows you to hear what your stakeholders - customers and potential customers, employees, reviewers - are saying about your brand, products, and competitors. They change the speed of business compelling you to react in real-time. How do you capture and leverage that data? How do you use the information to engage with your customers? How do you use social insights to stay competitive and build your business?
Join us for an evening of stimulating conversation about the art of social listening featuring keynote speaker Malcolm De Leo, Chief Evangelist at NetBase Solutions and real world examples of the effective use of social listening by Taco Bell presented by Lynn Hemans, Director, Industry and Competitive Insights,Tressie Lieberman, Director, Social and Digital Marketing, and Rob Poetsch, Director, Public Affairs and Engagement.