The Center for Digital Transformation (formerly CRITO)    


Faculty Associates

 

Michael Carey

database management systems, data intensive computing,

information integration, middleware, distributed systems,

and computer system performance evaluation

   

Melissa Mazmanian

communication technologies within organizational

contexts, individual experience and social dynamics with

wireless modes of communication


Vidyanand Choudhary

economics of information systems and emerging

technologies; pricing strategyfor software products; price

discrimination and segmentation

 

 

Bonnie Nardi

user interface design, collaborative work, computer-mediated

communication, and theoretical approaches to technology

design and evaluation



 

 

Sanjeev Dewan

value of information technology investments;information

technology in financial markets;electronic commerce

     

Tingting Nian

social media, online communities, and economics of digital goods

  Paul Feldstein

economics of healthcare; health plan performance;

health-care plan choice

 

   

Gary Olson

interactive & collaborative technology; human-computer

interaction; computer supported cooperative work


 

 

Mary Gilly

service quality; customer service; internal

marketing; cross-cultural service encounters

   

Judith Olson

interactive & collaborative technology; human-computer

interaction; computer supported cooperative work
 

Vijay Gurbaxani

IT and innovation; strategic sourcing of IT-enabled

services; value of IT investments;economics of

information systems

   

Connie Pechmann

consumer behavior; advertising strategy and regulation; retailing, micromarketing and geographic information systems
 

Mimi Ito

anthropology of technology use; children and youth's

changing relationships to media and communications

 

   

Jui Ramaprasad

impact and drivers of user-generated content;

online communities; social networks; diffusion of information; digital media
 

Ramesh Jain

computer vision; multimedia information retrieval;

experiential environment

 

   

Padhraic Smyth

data mining; applied statistics; machine learning

and information theory

 

Alfred Kobsa

human-computer interaction; personalization,

privacy; information visualization; expert finders

   

John Turner

media management, applied optimization, revenue

management, problems at the interface of operations

and marketing

 
 
   

Gloria Mark

Computer-supported cooperative work; virtual collaboration;

groupware design and collaborative virtual environments

     

Alladi Venkatesh

community-based technologies (home informatics

and networking; youth and new media; consumers

and electronic environments); cross-cultural research

 

 Bill Maurer

anthropology of law; globalization;anthropology of money and

finance; gender and kinsh

     

Mingdi Xin

Software-as-a-Service adoption; IT sourcing strategies;

software and service pricing; IT service contracts