The Center for Digital Transformation (formerly CRITO)    

Faculty Associates

Christine Beckman

social networks and strategic decisionmaking; organizational

learning and change; emotion;technology and work

Bonnie Nardi

user interface design, collaborative work, computer-mediated

communication, and theoretical approaches to technology

design and evaluation

Michael Carey

database management systems, data intensive computing,

information integration, middleware, distributed systems,

and computer system performance evaluation


Melissa Mazmanian

communication technologies within organizational

contexts, individual experience and social dynamics with

wireless modes of communication


Vidyanand Choudhary

economics of information systems and emerging

technologies; pricing strategyfor software products; price

discrimination and segmentation

Gary Olson

interactive & collaborative technology; human-computer

interaction; computer supported cooperative work

Sanjeev Dewan

value of information technology investments;information

technology in financial markets;electronic commerce


Judith Olson

interactive & collaborative technology; human-computer

interaction; computer supported cooperative work

 Paul Feldstein

economics of healthcare; health plan performance;

health-care plan choice

Connie Pechmann

consumer behavior; advertising strategy and regulation; retailing, micromarketing and geographic information systems

Mary Gilly

service quality; customer service; internal

marketing; cross-cultural service encounters

Jui Ramaprasad

impact and drivers of user-generated content;

online communities; social networks; diffusion of information; digital media

Vijay Gurbaxani

IT and innovation; strategic sourcing of IT-enabled

services; value of IT investments;economics of

information systems

Shivendu Shivendu

economics of information systems; digital goods

supply chain; forecasting and analytical modeling


Mimi Ito

anthropology of technology use; children and youth's

changing relationships to media and communications


Padhraic Smyth

data mining; applied statistics; machine learning

and information theory

Ramesh Jain

computer vision; multimedia information retrieval;

experiential environment


John Turner

media management, applied optimization, revenue

management, problems at the interface of operations

and marketing

Alfred Kobsa

human-computer interaction; personalization,

privacy; information visualization; expert finders


Alladi Venkatesh

community-based technologies (home informatics

and networking; youth and new media; consumers

and electronic environments); cross-cultural research


Gloria Mark

Computer-supported cooperative work; virtual collaboration;

groupware design and collaborative virtual environments


Mingdi Xin

Software-as-a-Service adoption; IT sourcing strategies;

software and service pricing; IT service contracts

 Bill Maurer

anthropology of law; globalization;anthropology of money and

finance; gender and kinsh