The Marketing & Strategy Association at UC Irvine's
Paul Merage School of Business proudly presents:
The Fourth Annual Marketing Conference
Making Waves in Today's Marketplace
Friday Nov 19, 2004 at the Hyatt Regency Hotel in Irvine from 8:00am to 1:30pm
Purpose: To create a forum where marketing
professionals and students can gain insight into relevant marketing topics, network,
and share ideas in an interactive environment.
Target Audience: Southern California
Marketing managers and other professionals from a wide range of industries who
are affected by marketing decisions.
Managing Partner, North America
Young & Rubicam Brands
David leads the Y&R and Wunderman agencies in
Southern California and Detroit and partners with an exciting roster of blue
chips brands, including Ford Motor, Sony Electronics, Mattel, Microsoft, and
Callaway Golf. His brand building skills have been forged across a wide
range of successful marketing assignments in healthcare, airlines, consumer
electronics, financial services, automotive, fast food, packaged goods, and
supply-chain management. David has earned several EFFIE awards for
marketing effectiveness from the American Marketing Association and the David
Ogilvy Award for outstanding advertising. He was recently named the 2004
recipient of the "Anthony L. Bucci Excellence in Communication Ethics Award"
by Duquesne University.
Before joining Y&R in 1999, David gained
valuable client-side experience as head of marketing communications at Aetna
Healthcare where he led the development of Aetna's "e-health" branding
initiative and championed Aetna's support of the National Colorectal Cancer
Research Alliance. David spent the first 16 years of his career at
Ogilvy & Mather in New York and Detroit where he rose to Senior Partner,
Worldwide Client Service Director, and member of the New York agency's
Operating Board. He also launched WPP's Global Brand Alliance to
integrate teams from JWT and O&M on behalf of Jaguar Cars around the world.
He has twice been named one of Orange County's
Top 50 business leaders by the Orange County Business Journal. He also
serves on the Board of Directors of the Irvine Barclay Theatre. David
was born in Pakistan, lived in Ireland, and has journeyed to more than 35
countries (and counting). He is a graduate of Duquesne University.
He is married with two daughters and one slightly off-center fox terrier.
Next to his family, David's passion include mountain biking, scuba diving, and
any kind of Italian food whatsoever. If you happen to see David tapping
his foot, you have probably caught him in the act of writing songs for his
yet-to-be discovered Sound Cellar Band.
RealWorld Marketing, Inc.
Mr. Mindlin applies a core of marketing expertise
from Procter & Gamble to the challenges of marketing technology. His recent
experience includes co-founding a fabless semiconductor company in the
wireless industry and serving as its Vice President of Marketing, where his
achievements included raising $13 million in venture capital. As an
independent strategic marketing consultant, his satisfied clients include
Fortune 500, Inc. 500, and start-up high-tech companies. He specializes in
getting high-tech companies off the ground and rapidly improving results.
Marketing "technology" presents special challenges. The products are
complex, and your teammates think people will rush to buy their better mousetrap. So
how do you make a difference? How do you convince the CEO to fund
marketing programs you know your company needs? This workshop focuses on
solving real world problems. Case studies will illustrate innovative
practices that work including win/loss analysis, search engine optimization,
and email campaigns. You will leave with specific tools you can
implement right away to improve results.
Blank & Associates
Hank Blank runs Blank and Associates, a
virtual advertising that provides successful integrated marketing solutions by
sourcing one of the most powerful networks in Orange County; his own.
His core competency is connecting the dots. Hank was classically trained
at multinational agencies in the East. Hank began his career at Needham,
Harper & Steers working on the McDonald's account. He then worked at J.
Walter Thompson for 10 years in Toronto and Chicago. He has also worked
at Ross Roy Advertising and Townsend & O'Leary as Executive Vice President and
Partner. He has worked on such brands as Warner Lambert, CENTURY 21,
Kellogg's, labatt's Breweries, divisions of Revlon and Campbell Soup, Subway,
Domino's Pizza, Cox Communications, and Toyo Tires.
Connecting the Dots: Networking as Your Most Effective Marketing Tool.
Many business professionals take a passive
attitude towards networking and really don't know how to do it effectively.
Hank will outline the numerous benefits of networking, what networking isn't,
where to network, the most common mistakes people make in networking,
preparing for the event, working the event, follow-up to the event, staying in
touch and reaping the rewards.
Senior VP of Nielsen Entertainment & General Manager
Nielsen Interactive Entertainment
With over 15 years of experience in delivering
entertainment related services, Michael Dowling oversees Nielsen
Entertainment's growth into new market segments and in particular the
interactive entertainment industries. In his capacity, Michael is
responsible for the overall strategic direction of the unit, which is focused
on providing information products and strategic consulting services to the
manufacturers, distributors, and retailers of interactive entertainment product.
Prior to this, Michael oversaw strategic
planning and new business development for Nielsen Entertainment. In this
role, Michael successfully launches Nielsen Cinema, a new division focused on
providing data products and services to the cinema advertising community.
With increasing competition for entertainment
consumers' attention, major motion picture studios, record labels, video game
publishers have begun to adopt more sophisticated market research techniques -
those more commonly associated with consumer packaged goods companies.
Hear how these companies are successfully utilizing various quantitative and
qualitative research methodologies to better inform marketing and sales
Vice President, Marketing and Product Management
AAA Automobile Club of Southern California
Michael Johnson is Vice President of Marketing
and Product Management for The Automobile Company of Southern California and
has been with the company since 2001. Prior to his arrival at ACSC,
Michael worked at Opal Concepts as the Director of Marketing and Products, and
also at Western Financial Bank as Executive Vice President and Director of
Marketing, Operations, and Administration. Michael began his
professional career at First Interstate Bancorp/Wells Fargo Bank where he
served as Senior Vice President and Marketing Director.
Michael dedicates his time to several civic
affiliations including Orangewood Children's Home where he is an Ambassador,
Orange County United Way where he is Marketing Chair, and UCLA Alumni
Association where he is part of the Membership and Benefits Committee.
The Automobile Club of Southern California is
highly regarded for its roadside assistance services. How do you
effectively extend the brand strength beyond the traditional services?
How do you develop new products and services that are consistent with
consumers buying decisions? This presentation will discuss how to
effectively use market research to create a new product along with successful
marketing practices for a new product introduction.
Friday November 19, 2004
Hyatt Regency Hotel Irvine
17900 Jamboree Road. Irvine,
will be served. Attendees will have the option to visit several “topic”
tables lead by knowledgeable hosts to network and discuss various marketing
Keynote Address – David Murphy, Young & Rubicam Brands
Innovation or Irrelevance.
Keynote speaker will address the audience on the way his business has been successful with innovative marketing.
Workshop #1 - Market Research - Michael
Dowling, General Manager, Nielsen Interactive Entertainment
Workshop #2 - Marketing for High Tech
Products - Andy Mindlin, President, Real World Marketing
Attendees will choose one of two different
workshop options to attend.
Breakout Session #2
Workshop #1 - Networking
- Hank Blank
- President, Blank & Associates
Workshop #2 - Product Development Innovation - Michael Johnson - Vice President of Marketing and
Product Management, Automobile Club of
Attendees will choose one of two different
workshop options to attend.
Open Discussion and Q&A
The breakout groups will come together and
participate in an open discussion and Q&A session on issues raised in the
workshops. Merage faculty will serve as moderators in the discussions.
PaperJungle Printing, Inc.
Special thanks to OCAMA (Orange County American Marketing Association) for their support.
About the Center for Research on Information Technology and Organizations:
UC Irvine is one of the world's leading think tanks on information society, and
on the management of information technology. CRITO has a rich
tradition of studying the impacts of information technology (IT) on
organizations and society that stretches back more than two decades. It is
home to well over a dozen internationally recognized experts in the field of
management, computer science, and social science, often bringing the advantages
of multidisciplinary perspectives to the problems at hand. Researchers
focus on the management of IT, the IT-enabled enterprise, technology-intensive
user environments, and the increasingly global nature of IT use and production.
They have been consultants to international corporations and government
agencies, have published over a dozen books and have won numerous major awards
for excellence in their fields. CRITO conducts both academic and applied
core group of investigators at UCI is comprised of faculty from several
different disciplines including Paul Merage School of Business (Merage), School of
Information and Computer Science (ICS),
School of Social Sciences, and the
Department of Education
About the UC
Irvine Paul Merage School of Business:
The UC Irvine Paul Merage School of Business
provides students with a top-ranked MBA experience, brilliant
faculty, personalized attention in a small class size setting, and opportunities
to network with innovative firms throughout Southern California. The Full
Time MBA program is ranked consistently as one of the best of the country by
U.S. News and World Report and the Wall Street Journal ranks
the school 4th in the country for Information Technology.
Learning from a world-class
faculty from a world class research university is a primary driver for success.
The Financial Times currently ranks the school's faculty 14th in the
world, while Business Week had ranked the faculty as high as 5th for
intellectual capital. The school's three part-time programs are also well
respected. The Financial Times ranks the Executive MBA program as
10th best among U.S. programs and 22nd in the world. Among Executive MBA
programs in the United States, UC Irvine is only ranked behind schools like
Wharton, Kellogg, Chicago, Stern, Duke, and Columbia.
The school's Health Care
Executive MBA program was the first program geared specifically for health care
professionals and is still today one of the only few health care executive MBA
programs. The school's Fully Employed MBA program continues to provide
quality education to professionals throughout Southern California.
To learn more about Merage go
Marketing and Strategy Association at UC Irvine's Paul Merage School of Business:
The Marketing and Strategy Association (MSA) is part of the Paul Merage School of Business of UCI and of the Paul Merage School of Business Student Association (Merage SA).
MSA is committed to; the professional development of students interested in
careers in marketing and strategy, the increase of awareness in the corporate
and academic communities of the quality of Merage marketing and strategy students,
and the promotion and development of Merage as an incubator of marketing and
To learn more about MSA go