Imran Currim

Professor, Marketing

Phone: (714) 824-8368

Internet: ISCURRIM@UCI.EDU

Professor Currim is an expert in marketing research, customer choice, and the design and marketing of products and services.

He has consulted with companies including AT&T, Times Mirror, Twentieth Century Fox and Warner Brothers to help managers make strategic product design and marketing decisions.

Dr. Currim's research on how competitive product features and marketing efforts impact consumer choice and market share won him the American Marketing Association's 1987 William O'Dell Award for the "most significant five-year contribution to marketing theory, methodology, or practice."

Dr Currim received his Ph.D. from Stanford University. He serves on the editorial board of Marketing Science.

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