Rajeev K. Tyagi

  Rajeev K. Tyagi
   Senior Associate Dean for Academic Affairs
   Professor of Marketing

   Phone: (949) 824-5664
   Fax: (949) 725-2850
   Email: rktyagi@uci.edu

Education

Ph.D., M.A., Marketing, The Wharton School, University of Pennsylvania, 1996; M.B.A., Indian Institute of Management, Calcutta, 1992; B.E., Electronics Engineering, REC, Surat, 1988.

Academic Positions

Senior Associate Dean for Academic Affairs, 2008-current; Professor, 2006-current; Associate Professor (with tenure), 2002-2006; Assistant Professor, 1996-2002.

Editorial Positions

Associate Editor, Management Science; Editorial Board, Marketing Science.

Research Interests

Competitive Marketing Strategies; Distribution Channels; New Products; Game Theory.

Refereed Publications

Tyagi, R.K., "Pricing Patterns as Outcomes of Product Positions," Journal of Business (1999). Abstract

Tyagi, R.K., "On the Effects of Downstream Entry," Management Science (1999). Abstract

Tyagi, R.K., "On the Relationship between Product Substitutability and Tacit Collusion," Managerial and Decision Economics (1999). Abstract

Tyagi, R.K., "A Characterization of Retailer Response to Manufacturer Trade Deals," Journal of Marketing Research (1999). Abstract

Tyagi, R.K., "Sequential Product Positioning under Differential Costs," Management Science (2000). Abstract

Tyagi, R.K., "Why do Suppliers Charge Larger Buyers Lower Prices?," Journal of Industrial Economics (2001). Abstract

Nault, B.R., and R.K. Tyagi, "Implementable Mechanisms to Coordinate Horizontal Alliances," Management Science (2001). Abstract

Tyagi, R.K., "Cost Leadership and Pricing," Economics Letters (2001). Abstract

Tyagi, R.K., "Technological Advances, Transaction Costs, and Consumer Welfare," Marketing Science (2004). Abstract

Tyagi, R.K., "On Firms' Preferences for Product Differentiation," Economics Bulletin (2005). Abstract

Tyagi, R.K., and J.S. Raju, "The Pace of Intermediate-Product Introductions," Managerial and Decision Economics (2005). Abstract

Tyagi, R.K., "Do Strategic Conclusions Depend on How Price is Defined in Models of Distribution Channels?" Journal of Marketing Research (2005). Abstract

Tyagi, R.K., "Store Brand Strength," Review of Marketing Science (2006). Abstract paper

Tyagi, R.K., "New Product Introductions and Failures under Uncertainty," International Journal of Research in Marketing (2006). Abstract

Dukes, A., and R.K. Tyagi, "Pricing in vitro Fertilization Procedures," Health Economics (2008). Abstract

Choudhary, V., and R.K. Tyagi, "Economic Incentives to Adopt Electronic Payment Schemes Under Competition," Decision Support Systems (2008). Abstract

Liu, Y., and R.K. Tyagi, "Benefits of Competitive Upward Channel Decentralization," Management Science (forthcoming). Abstract

Teaching

New Product Development; Marketing Strategies in High-Technology Markets; Multivariate Statistics.

Honors and Awards

ISMS Doctoral Consortium, Faculty Fellow, 2006.

Excellence in Teaching Award, University of California, Irvine, 2003.

Excellence in Teaching Award, MBA program, 2002.

Charles and Twyla Martin Excellence in Teaching Award, Runner-Up, MBA and Executive MBA programs, 2002.

Charles and Twyla Martin Excellence in Teaching Award, Dean's Honoree, MBA and Executive MBA programs, 2001.

Junior Faculty Development Award, University of California, Irvine, 1999.

Committee on Research Award, University of California, Irvine, 1997.

American Marketing Association Doctoral Consortium Fellow, 1995.

Business Week Award for academic excellence, MBA program, 1991.

Dr. K. Nath Public Trust Award for academic excellence, MBA program, 1991.

National Merit Scholar, Engineering program, 1984-88.