CRE Breakfast Series

From Warehouse & Distribution to Logistics & E-commerce:
Are You Ready for the Evolution?

The effect of E-commerce on industrial real estate is evolutionary.  Traditional warehouses and distribution centers have evolved into logistics facilities and E-commerce fulfillment centers in a relatively short period of time.  But what are the market drivers behind this paradigm shift?  How have industrial buildings changed in the past 10 years, and how will they change in the next decade?  Industrial building design and property utilization is also changing, rapidly driven by what is “Inside the Box” including advanced automation, robotics and material handling systems. 

Join us as industry experts engage in a visual look and discussion at the explosive shift from traditional retail to online sales, rapidly changing consumer trends, omni-channel networks, supply chain optimization, high tech automation, last mile to reverse logistics and ever-changing consumer expectations.

Are YOU ready for the evolution?

Hosted three times a year, the Center for Real Estate’s popular Breakfast Series features panels of experts discussing and debating major issues of current interest to the real estate community. The Center’s Advisory Board members are frequent attendees and participants and attend at a discounted rate. Recent Breakfast Series topics of discussion have included the housing bubble and subprime mortgage market, the impact of proposed changes in eminent domain law, the redevelopment of the former El Toro Marine Base into the “Great Park” and the anticipated future residential development patterns over the next 20 years.



John CondasJohn C. Condas, Esq.
Partner, Allen Matkins

John Condas is a partner in the Orange County office of Allen Matkins, with broad experience in obtaining and defending all types of land use and environmental permits. He has assisted numerous land developers and industrial, multifamily, retail and office developers and homebuilders in obtaining entitlements from federal, state, regional and local agencies. He has particular experience working with multiple species habitat plans, affordable housing regulations and the winding down of RDAs, and advises clients on the developing climate change and green building requirements they face.

John has led legal due diligence and entitlement teams for industrial, commercial, retail, multifamily and single-family residential projects in more than 200 jurisdictions and agencies. Over the past four years, he has provided entitlement due diligence and counseling for industrial and logistics projects totaling over 65 million square feet.

John is a member of the Board of Directors of Great Ajax Corp., a NYSE-traded REIT. He has taught real estate law at the USC Gould School of Law and the USC MBA and Master of Real Estate Development programs. He is a member of the Urban Land Institute and served as past president of NAIOP Inland Empire; and is also a member of the Executive Committee for the USC Lusk Center for Real Estate.

John received his JD from the USC Gould School of Law in 1988, his MA in Urban Planning from the University of California, Los Angeles, in 1985 and his AB with general honors from the University of Chicago in 1983. He also advanced to candidacy to a Ph.D. in the Urban and Regional Planning Program at USC.


Blake BeardenBlake Bearden
Regional Director, Bastian Solutions

Blake Bearden is a Regional Director for Bastian Solutions and has been involved for over 10 years in the design, sales and implementation of automated material handling systems for companies within manufacturing, food & beverage manufacturing and distribution, retail distribution, third party logistics, e-commerce and omni-channel fulfillment operations.

Blake has been involved in many e-commerce projects, including work with Amway, The Honest Company,, Dollar Shave Club, Stitch Fix,, Ingram Micro, 1-800 Contacts, and Puma.

Prior to working for Bastian Solutions, Blake served as an acquisitions officer in the U.S. Air Force. Blake and his wife and two children live in La Verne CA.

Brandon BirtcherBrandon R. Birtcher
Chief Executive Officer, Birtcher Development, LLC

Brandon Birtcher is the co-owner & CEO of Birtcher Development LLC, a leading U.S. industrial development company inspired by his great-grandfather in 1939. He joined the family firm in 1976 after graduating with a Bachelor of Arts Degree in Business/Economics from Claremont Men’s College and serving 6 years in the U.S. Coast Guard Reserves.

Since its inception, Birtcher has developed for some of America’s finest companies and has acquired, managed or developed more than 65 million square feet over 260 projects valued in excess of $7 billion dollars. Now in its fifth generation of family ownership, the company specializes in developing speculative infill and big box warehouse facilities from 100,000 sq. ft. to 1.5 mil sq. ft. in the highest barrier to entry markets of the U.S. that also demonstrate the highest absorption.

From 2012-2016, Brandon served as CEO of Goodman Birtcher North America, a joint venture that was capitalized with $2 billion of equity, 55% from the Goodman Group of Australia and 45% from the Canada Pension Plan Investment Board. Under his leadership, Goodman Birtcher developed a pipeline valued at $1.7 billion, containing 14 mil sq .ft. of logistics space across 13 sites in four states. Customers include Amazon, Georgia Pacific, Walmart and Porsche/Audi, to name a few.

Mr. Birtcher was the recipient of the Southern California Property Owners Association’s “Developer of the Year” award in 1987, and the company was named “Real Estate Developer of the Year” in 1989 by NAIOP, the Commercial Real Estate Development Association. The firm was also named Orange County Business Journal’s “Family Business of the Year” in 2000.

At present, Mr. Birtcher is a member of ULI, the World Presidents Organization-California Coast Chapter (Chairman 2003/2004), and serves as advisor to the Hoag Hospital Cancer Center Board and the Paul Merage School of Business at the University of California Irvine.

Chris JoyceChris Joyce
Director of Operations, Goodyear Distribution Center - Recreational Equipment, Inc. (REI)

Chris grew up in Taos, New Mexico, surrounded by every variety of outdoor recreation possible. Moving around the West with REI allowed for even more variety, from fishing, rafting and snow camping in Alaska to bird hunting the dry deserts of eastern Washington. After a particularly long winter in Alaska, Chris decided to go hunting in Africa and hasn’t been the same since. Chris and his wife Samantha live with their yellow Labrador Lucy, despite owning an unhealthy supply of dark fleece clothing.

Chris is responsible for leading and operating REI’s newest distribution center in Goodyear, Arizona. His current focus is to recruit and welcome excellent operational talent to support the opening of a world class, highly automated facility. With a great team in place, the building commenced operations in the summer of 2016, providing an enhanced customer experience and expanding REI’s distribution network capabilities. Chris and the team are looking forward to leveraging leading technology in a NetZero, brand aligned, sustainable facility.

In 1993, during his last semester of college, Chris joined REI at the Albuquerque retail location as a part time sales specialist. His “summer job” turned into a twenty-plus year career. He has held leadership roles in five retail stores, including several new store openings and Store of the Year recognition. Chris jumped over to the supply chain, leading the Bedford distribution center project from site selection through six years of continuous improvement as the Director of Operations. He relocated to the Northwest as the Director of Vendor Operations, trying to answer the question, “Why can’t our vendors just…?” Chris built a team to re-start REI’s non-compliance program and aligned product vendor capabilities with retail industry best practices.

Special thanks to our committee members and sponsors. We appreciate your participation and support!

Kurt Strasmann (Committee Chair)

Ryan Gallagher

Sean Rawson

Celina Doka

Tom Sherlock

John Rochford, Jo-E Immel

Tom O'Rourke

Bill Halford


Thank you to our 2017-18 Breakfast Series Benefactors:

Bixby Company Logo

Haskell and White Company Logo

KPMG Company Logo

Snyder Langston Company Logo

Talonvest Company Logo



Event Details

Date: 01.31.2018
Time: 07:30 a.m. - 09:00 a.m.
Event Type: Private




The Pacific Club
4110 MacArthur Blvd
Newport Beach, CA 92647


Center for Real Estate
Jeanie Pirooz