Distinguished Speaker Series: Featuring Ronalee Zarate-Bayani, CMO Los Angeles Rams

Building A Meaningful Brand in the Modern Age

How does a football team come into a crowded landscape and break through to set a new standard for sports and entertainment?

Join us to learn how the Los Angeles Rams are working towards building a global brand through modern marketing fundamentals and crafting a relevant narrative through noteworthy and meaningful experiences that bridge the physical and virtual worlds. Their future includes a state-of-the art stadium at the center of a 300-acre district being built by Rams Owner/Chairman Stan Kroenke that will set a new standard for sports and entertainment around the world.

The Winter 2019 Distinguished Speaker Series, presented by the Center for Real Estate, highlights the leadership perspectives, ethical frameworks, decision making processes and insights of top business leaders in the industry. This is a great opportunity to network with approximately 300 corporate professionals, community leaders, MBA students, faculty members and campus staff. 

About the Center

The Center for Real Estate at the UCI Paul Merage School of Business continues to make positive contributions in its missions of education, academic research and meaningful industry outreach to the academic and professional business communities. Professional and student educational programs serve as an important cornerstone of the center’s growth and vitality. Our faculty, students and affiliated professionals share a common interest in furthering understanding of the ways in which we can harness knowledge to create a sustainable urban future. Concerned with the success of the enterprise, the industry, and the “deal,” we consider it imperative to succeed and grow in a manner that is sustainable and in the context of longer-run and broader societal objectives as well as short-term profitability goals. We recognize that technology and innovation are important drivers of change and must be central elements in real estate decision-making. Learn More

Distinguished Speaker

Ronalee Zarate-Bayani
Chief Marketing Officer, Los Angeles Rams

Ronalee Zarate-Bayani is the Chief Marketing Officer for the Los Angeles Rams. In this role, she is responsible for defining and building the Rams brand, serving as a key member in shaping the experiences and value proposition of the new 300-acre Los Angeles Stadium and Entertainment District at Hollywood Park, and creating a modern LA entertainment experience for the next generation of fans.

Prior to joining the Rams, Ronalee was Head of Global Integrated Marketing Communications and Digital Advancement for the Hershey Company. In that role, she focused on establishing modern marketing excellence, ensured Hershey’s portfolio of brands had compelling consumer experiences, and built enhanced digital capabilities. Prior to Hershey, Ronalee worked in multiple leadership roles at Visa Inc with an emphasis on leveraging consumer insights and digital experiences to create effective consumer marketing campaigns. While there, she formed a new internal marketing consulting group that embedded cultural and social insights into brand strategies and led the development of digital-first, new product launches. Prior to Visa, Ronalee cultivated her zeal for brand building through various marketing roles with Taco Bell that started in Brand Marketing, then Brand Communications and then culminated in leading the Digital Team. Ronalee is passionate about building brands, especially through modern digital experiences, and has over 15 years of marketing experience across a variety of industries. Throughout her career, she focused on growing brands and cultivating winning teams both as an entrepreneur and an intrapreneur in global companies around the world, including Japan, South Africa, and the Philippines. Ronalee holds an M.B.A. from the Stanford Graduate School of Business and graduated summa cum laude with a B.A. in Political Science from the University of California, Irvine.


Location - Auditorium

Merage School Auditorium
4293 Pereira Drive
Irvine, CA 92697


parking map

Parking for Main Buildings (SB1, SB2 and MPAA)

From Campus Drive, turn in toward the campus at the light at Stanford to immediately enter the Social Sciences Parking Structure.
For visitors without a parking pass: All-Day ($10) or By-The-Hour ($2/hour) parking passes can be purchased at the kiosk located in the right lane entrance to the parking structure. You may park in any stall that does not have reserved signage. 

Parking passes can be purchased at the dispenser or via the attendant at the Social Sciences Parking Structure.



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Past Events

Speakers 2017-2018

Brent Callinicos
Virgin Hyperloop One
February 15, 2018

Jeff Erhardt
VP of Intelligent Systems
GE Digital
November 6, 2017
See Recap

Speakers 2016-2017

David Pyott
Former Chief Executive Officer
March 9, 2017

Newth Morris
President, Telogis Route
Co-founder, Telogis Navigation
October 19, 2016

Speakers 2015-2016

Craig Boundy
Chief Executive Officer
Experian North America
November 18, 2015

Brian Niccol
Chief Executive Officer
Taco Bell
January 28, 2016

Speakers 2014-2015

Kimberly Cripe
President & Chief Executive Officer, CHOC Children's
November 12, 2014

Cynthia Stoddard
Senior Vice President, Chief Information Officer, NetApp
March 4, 2015

Matthew Costello
Chief Operating Officer, Beats by Dre at Apple
April 16, 2015

Speakers 2013-2014

Richard Afable, MD, MPH
President & Chief Executive Officer, Covenant Health Network
November 13, 2013

Chris White
General Manager, Sports & Entertainment Solutions and Vice President, Global IOT Solutions, Cisco
February 13, 2014

Brad Losson
Vice President & Senior Divisional Managing Director, Schwab Advisor Services, The Charles Schwab Corp.
April 30, 2014

Speakers 2012-2013

George A. Kalogridis
President, Disneyland Resort
November 29, 2012  (view event recap.)

Alan Pellegrini
President and Chief Executive Officer, Thales USA
January 30, 2013

Myron Gray
President, US Operations, UPS
May 8, 2013


Event Details

Date: 02.20.2019
Time: 06:30 p.m. - 07:30 p.m.
Event Type: Public




Paul Merage School of Business Auditorium SB1
4293 Pereira Dr, Irvine, CA 92697


Diane Ford
Mayra Rubio