This workshop teaches students how to identify meaningful problems and underserved markets — the foundation of every successful venture. You’ll learn to clearly define market opportunities and design viable, feasible solutions. Activities include problem-finding worksheets and group discussions. A networking mixer follows so attendees can connect with peers and mentors to expand their network and build collaboration opportunities.
Part of the Stella Zhang New Venture Competition (NVC). This workshop is an essential step for teams preparing to submit their concept papers.
For more information and FAQs about the competition, visit merage.uci.edu/nvc.