July 02, 2025 • By UC Irvine Paul Merage School of Business
In the evolving landscape of cancer treatment, the sequencing of therapies plays a crucial role in determining both clinical outcomes and cost-effectiveness. One recent study, Modeling Cost-effectiveness Analysis of Treatment Sequencing, authored by Professor L. Robin Keller of the Merage School of Business at the University of California, Irvine, presents a comprehensive analysis of how different cancer treatment sequences impact patient outcomes and healthcare costs. This new study, co-authored by Jiaru Bai (College of Business, Stony Brook University, NY) and Cristina del Campo (Complutense University of Madrid, Spain) and recently published in Socio-Economic Planning Sciences, introduces novel models that help policymakers and healthcare providers optimize treatment strategies.
This research explores various treatment paths for cancer patients, emphasizing how the order of therapies can influence effectiveness and economic efficiency. “Utilizing advanced cost-effectiveness modeling techniques, we examined multiple treatment sequences to identify optimal pathways that maximize patient survival rates while minimizing overall costs,” says Keller. "We wanted to understand not just which treatments were effective, but how their sequencing could fundamentally alter both patient outcomes and economic viability." Keller further noted that "simulation models and real-world data allowed us to predict outcomes under different sequencing scenarios, providing a clearer picture of what works best and why."
One of the standout findings from their research is that specific sequences of chemotherapy, targeted therapy, and immunotherapy yielded significantly different results. “For instance, initiating treatment with targeted therapy followed by immunotherapy showed improved survival rates in certain cancer types,” Keller says. "It’s not just about choosing the right treatment; it’s about the order in which it’s given. We found that altering the sequence could either enhance or inhibit the effectiveness of the entire protocol."
Conversely, their study found that reversing the sequence led to diminishing returns both in terms of patient health and economic cost. These findings underscore the importance of strategic planning in oncology treatment to optimize both patient outcomes and cost savings.
The implications of this research are profound for healthcare providers and policymakers. “We found that, by understanding the cost-effectiveness of treatment sequencing, medical professionals can better advise patients, and health systems can allocate resources more efficiently,” Keller says. "If healthcare providers understand the sequencing effects, they can tailor their approach not only for better patient care but also for cost containment."
Moreover, the study suggests that current treatment guidelines could be enhanced by integrating cost-effectiveness analysis, potentially leading to more standardized and economically sound cancer care protocols.
Professor Keller and her co-authors advocate for further studies that explore treatment sequencing in other cancer types and diverse patient populations. They also highlight the need for integrating genetic markers and personalized medicine into sequencing models to refine predictions and enhance patient care.
Keller noted the importance of expanding the research, saying, "There’s so much potential to further refine these models. Personalized medicine is the next frontier, and sequencing will be a critical part of that evolution."
These advancements could lead to more tailored treatment plans that reflect individual patient responses to different therapies.
Next Steps
This study by Keller, Bai, and del Campo lays the foundation for a deeper understanding of treatment planning in oncology and opens avenues for future research to build upon these findings. Keller summarized the study’s impact by saying, "Optimizing treatment sequencing is not just about improving outcomes—it’s about making care sustainable."
This focus on cost-effectiveness may serve as a guide for more resource-conscious healthcare planning, potentially reshaping how treatment pathways are structured in future oncology care.
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