“The potential of digital technologies has never been greater, providing us with the means to improve the welfare of society in meaningful ways,” says Vijay Gurbaxani, the founding director of the Center for Digital Transformation, which is housed at the UCI Paul Merage School of Business. “At the same time, the perils of digital transformation are coming into sharper focus." • Chris Lee/UCI

UCI Merage School’s Center for Digital Transformation hosts Fifth Annual Road to Reinvention Conference

Irvine, CA - (March 12, 2019) - Renowned leaders and experts on digital transformation will be speaking at the fifth annual Road to Reinvention conference on March 21, 2019, hosted by the Center for Digital Transformation.

“The potential of digital technologies has never been greater, providing us with the means to improve the welfare of society in meaningful ways,” says Vijay Gurbaxani, the founding director of the Center for Digital Transformation, which is housed at the UCI Paul Merage School of Business.

“At the same time, the perils of digital transformation are coming into sharper focus: loss of privacy, job loss, bias and misuse of AI systems, increasing industry concentration and decreasing competitiveness, and more,” Gurbaxani adds. “Realizing the promise and avoiding the peril will require diligent, thoughtful, aware business leaders. The Road to Reinvention conference can help leaders gain those insights.”

The conference for C-level executives, board members and senior executives will be held at the Arnold and Mabel Beckman Center in Irvine from 8 a.m. to 5:30 p.m.

At the conference, top executives, technology leaders and the foremost academic thinkers will deliver a day of thought-provoking conversations on how established businesses are reinventing themselves to adapt to the digital world, how startups are scaling to disrupt traditional industries, and the emerging disruptive technologies executives should heed in the near term.

Speakers include Adobe CEO and President Shantanu Narayen, Ulta Beauty CEO Mary Dillon, Acorns CEO Noah Kerner, and Taco Bell Global Chief Brand Officer Marisa Thalberg. See the full agenda here.

Speakers will address core themes such as how C-Suite executives are driving digital innovation, how businesses are leveraging software platforms to innovate, how blockchain and AI innovators are building the future, and how digital-savvy boards are navigating a successful transformation to digital.

Find out how to register here.

About the Center for Digital Transformation

The Center for Digital Transformation works to advance the competitiveness and productivity of businesses in the digital economy. Guided by a distinguished and talented external advisory board, we provide executives with a better understanding of the dynamics of the digital revolution and what these forces mean for industries and organizations.

About The Paul Merage School of Business

The Paul Merage School of Business at UC Irvine offers four dynamic MBA programs – plus PhD, specialty masters and undergraduate business degrees – that prepare business leaders for our digitally driven world. Through our programs, students acquire the exceptional ability to grow their organizations through strategic innovation, analytical decision-making, digital information technology and collaborative execution. While the Merage School is relatively young, it has quickly grown to rank consistently among the top five percent of all business programs worldwide through exceptional student recruitment, world-class faculty, a strong alumni network and close relationships with both individual business executives and global corporations. Additional information is available at merage.uci.edu.

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