Predictive Analytics (Fall 2021, Hybrid Saturdays) – The Predictive Analytics course is a technical survey of methods in business forecasting and classification. The goal, in the practice of Predictive Analytics, is to construct a model that is accurate in fitting the relationship between X and Y, and one that is reliable for forecasting Y in future settings. The skills imparted through practice applying these tools will enable the students to be better equipped for modeling and solving quantitative problems in their future roles.
Analytical Decision-Making Models for Management (Winter 2022, Hybrid Saturdays) – This course is about quantitative models and their applications to management problems, covering two main topics: Prescriptive Analysis and Risk Analysis. The main topics covered in this course include linear programming models, network problems and simulation. This course will cover Excel skills through a wide variety of examples in various areas such as operations and finance. The ultimate goal is to help students acquire some skills of logical thinking with formal models and improve students’ decision-making capability.
Competitive Intelligence (Summer 2021, Hybrid Saturdays) – Competitive Intelligence is the process of developing actionable foresight regarding competitive dynamics that can be used to enhance the speed and quality of decision-making. An effective competitive intelligence program (CIP) is a core foundation upon which competitive strategies and execution tactics are developed, assessed, and modified. Therefore, the heart of the course is learning how to use competitive intelligence (CI) techniques and processes for students to help their company gain and sustain competitive edge through formulating and implementing intelligence driven strategy and tactics.
Sales Management (Winter 2022, Hybrid Saturdays) – This course is a marketing elective designed for graduate business students interested in learning more about professional sales force management and personal selling by firms engaged in business-to-business and consumer goods/services marketing. Students will discern and understand the importance of the roles of the buying center within the customer buying process and evaluate how to be more effective with each member and understand their motivations for buying. They will also explain the challenges of the sales manager as it pertains to key aspects of their job such as organizing, motivating, and preparing salespeople for success with their customers. By the end of this course students will be able to understand the key functions of the sales manager and apply these to the effective management of a sales force.
Negotiations (Winter 2022, Wednesday evenings) – The purpose of this course is to provide the student with the theories, processes and tools to improve their abilities and confidence as a negotiator. Because everyone negotiates formally and informally, this course has been designed to address a broad spectrum of challenges. A central element of this course will be learning via hands-on experience, and most classes will have significant time allotted to interactive negotiation exercises. Through them, students will have an opportunity to experiment with a variety of negotiation strategies and tactics.
Future of Work (Winter 2022, Hybrid Saturdays) – A challenge for anyone in a management or leadership position is to prepare for the future. In this class we will explore one way of thinking through what the future may hold. This is a class for students who are intellectually curious, who want to do podcast listening, video watching and reading in a broader range of topics than is typical in a business class. We will dip into some history of technology and work, we will consider some alternative versions of capitalist markets, and we will also look at how people’s expectations of the future, themselves, shape how organizations and work evolve. Another important element of this course will be the development of their critical thinking skills. By the end of the class, students will have a better grasp of how organizations, people, and work come together to create our future and how their own actions can help shape it.
Brand Management (Spring 2022, Hybrid Saturdays) – This course will take an intensive, handson look at how brands are created, nurtured and extended. We will look at the dynamics and challenges of understanding and (attempting to) manage brands. Our premise is that brands are an essential component of any organization’s success. The basic purpose of the course is to introduce you to the concepts of brands and brand management. This is a course designed to provide a meaningful understanding of what brands are, how they work, and how to apply sophisticated brand knowledge to managerial situations. The course will include relevant articles, illustrative examples, and case studies. Classes will be interactive thus, preparation is imperative.
Machine Learning Analytics for Managers (Winter 2022, Hybrid Saturdays) – There is a big opportunity for managers who understand the potential of AI and can use it effectively compared to those who don’t. This course provides an overview of fundamentals of machine learning with a strong emphasis on business applications. It begins with an introduction to Artificial Intelligence and the AI ladder. It covers the basic techniques, operational considerations, and AI strategy. You will learn the fundamental building blocks of machine learning such as information theory, data visualization, structured data analysis: classification and clustering, unstructured data analysis and experiments. In this course, we will learn what is AI, how to use it effectively to mine a vast amount of data using machine learning and how to use it to make powerful business decisions.
Corporate Strategy (Spring 2022, Hybrid Saturdays) – This course explores advanced topics in managing the strategic scope of the firm: vertical integration, horizontal integration, strategy in multibusiness firms, partnering, and global strategy in single and multibusiness firms. Our focus will almost always be on what determines the firm’s economic performance over time. We will discuss financial market issues as necessary, but only insofar as they affect management’s efforts to maximize the realized flow of profits; systematic valuation anomalies caused by bubbles, panics, and other systemic shocks to firms’ solvency and liquidity will be treated as constraints
*Per the UCI Policy on Transfer of Credit, any UC Extension graduate course units received through concurrent enrollment can be transferred toward a degree.