Certificate in Business Data & Analytics

Program Dates


UCI Paul Merage School of Business


$2,295 (inquire for group pricing)

  • 2-day program
Available Soon

Learn to harness the power of data

Today, organizations compete on the quality of data and analytics. UC Irvine’s Certificate in Business Data and Analytics provides you with a better understanding of how data can lead you to action.

The four modules, competing with Analytics, Web and Mobile Analytics, Data Mining Methods and From Methods to Application, are designed to provide you with the confidence to ask the right questions, parse large quantities of structured and unstructured data and translate your analytics insights into actions.

Earn your certificate in just two days and position your organization to be more competitive by putting the vast amount of data to work.

Program Highlights

  • World-class Merage School faculty who are thought leaders and experts in business information systems
  • Full two-day program with two interactive modules per day
  • Program-specific Educational Container website enhances the learning experience
  • Valuable networking opportunities throughout the program

Program Content

Competing with Analytics

  • Overview of Big Data: What is Big Data and why do we care?
  • Key learnings and best practices from successful firms
  • Identifying opportunities to leverage Big Data and overcome common challenges

Data Mining Methods

  • Overview of dashboards
  • Data pre-processing; testing and training data
  • Explore Weka and its capabilities (open source software) hands on learning
  • Predictive analytics: classification using decision trees

Web, Mobile, and Social Analytics

  • Social analytics: customer sentiments, engagement, and conversion
  • Clickstream and search engine analytics
  • A/B testing and experimentations

From Methods to Application

  • Understanding the process of data analysis
  • The differentiation between statistical applications and techniques
  • Understanding which data analytics tool is right for your organization

Program Faculty

Vidyanand Choudhary "VC", PhD

Associate Professor, Information Systems

Data Mining Methods Intro Video

Sanjeev Dewan, PhD
Professor, Information Systems

Web, Mobile, and Social Media Analytics Intro Video

Vijay Gurbaxani, PhD
Taco Bell Endowed Professor of Information Systems and Computer Science
Director, Center for Digital Transformation
University of California, Irvine

Padhraic Smyth, PhD
Professor, Department of Computer Science
Director, Center for Machine Learning and Intelligent Systems
University of California, Irvine


"The use of big data will become a key basis of competition and growth for individual firms. From the standpoint of competitiveness and the potential capture of value, all companies need to take big data seriously."

McKinsey Global Institute 2011


"Dedicated Program Website" - Interactive Resource

Students engage materials and each other through a web-based Educational Container that enhances the learning experience before, during, and after each module. Pre-readings, extended reference libraries, videos, and additional materials are available around the clock to students.  Interactions with peers, faculty, executive practitioners, and program staff are enhanced by chat, blog and posting capabilities. During the program, students maximize the value of their learning through interactive dialogue and group activities.  After the program has ended, students have ongoing access to the full multimedia reference library, enhancing their ability to apply their learning in the service of enterprise initiatives as well as their own career development.

Pre-Work (2-4 hours)
  • Introductory video
  • Learning objectives
  • Pre-module assignments
  • Online quiz
Interactive Classroom Learning (4 hours)
  • Discussions and Q and A opportunities that promote class interaction
  • Faculty illustrating software and participants learning by doing in-class
  • Resources to enable transfer of learning to the workplace
  • Reference Library
  • Topical and timely articles
  • Optional online chats and discussions

The program went beyond my expectations with relevant content taught by qualified faculty, guest speakers and support staff ensured all my needs were met.

Peter Maharaj, MS, MBA

Participating Companies

  • Allergan
  • Boeing
  • Edwards Lifesciences
  • Experian
  • Molina Healthcare
  • NCR
  • Orange County Transportation Authority
  • Pechanga Resorts
  • Siemens
  • Taco Bell
  • Thales
  • Warner Bros.

More information:

Office of Executive Education
Mollee Elniski

In partnership with the Merage School's
Center for Digital Transformation