Academics

• Learn how to leverage digital technologies to drive business growth and innovation, with courses in digital marketing, data analytics, e-commerce, and more.
• Develop an understanding of the processes and tools driving digital transformation of traditional business models.
• Explore strategies and tactics for promoting products and services online.
• Learn how to collect, analyze and interpret large datasets to discover actionable insights for making decisions.

• Explore the practical application of environmental, social and governance (ESG) principles in business strategy and operations, creating long-term value for both your employer and society.
• Position yourself to make significant contributions to efforts by top companies to meet investor demands for high ESG standards.
• Coursework includes topics such as environmental policy, sustainability reporting, and sustainability as a competitive advantage.

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Project course designed to enable students to apply their acquired knowledge and methods from program coursework to address a practical business problem. Students will collaborate in teams of up to five members and will be assigned an experiential learning project by the program, typically sourced from a Southern California-based company in the industry. The capstone projects provide students with the opportunity to demonstrate their extensive knowledge in business analytics and their ability to apply it to real-world business challenges.