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Marketing

The Marketing area at the Paul Merage School of Business represent all major area of expertise within the marketing field. The faculty have expertise in business-to-business, business-to-consumer and internet marketing. They study marketing strategy, pricing, product development, promotions, selling, communications, social media and consumer behavior and they use modeling, surveys, experiments and interviews. All of our marketing faculty are interested in or directly work on issues related to the digital marketplace.

Faculty

Kevin Duane Bradford

Kevin Duane Bradford
Associate Clinical Professor and Associate Dean, Undergraduate Programs
Research Interests: Personal Selling, Sales Management, Distribution of Firearms, Marketing Practices of Guns, Gun Culture

Tonya Bradford

Tonya Williams Bradford
Associate Professor
Research Interests: Rituals, Market Exchange, Gift-giving, Communities

Imran Currim

Imran Currim
Distinguished Professor
Research Interests: Marketing research, Customer choice, Design and marketing of products and services, Customer behavior online, Impact of competitive product, service features, and marketing efforts on consumer choice and market share

Mary Gilly

Mary Gilly
Professor and Associate Dean of Research and Doctoral Programs
Research Interests: Consumers and technology, Services Marketing, Under-served markets, including Hispanics and the elderly, Effects of advertising on employees, Compliance in Service Encounters

John Graham

John Graham
Professor Emeritus, Marketing and International Business, Faculty Director of the Center for Global Leadership and Director of International Programs
Research Interests: Global marketing, International business negotiations, Innovation, Business in Japan, Negotiation styles in the United States, Japan, Canada, Mexico, Brazil, Taiwan and The Peoples’ Republic of China, South Korea, France, Germany, the United Kingdom, and the Soviet Union

Loraine Lau-Gesk

Loraine Lau-Gesk
Associate Professor
Research Interests: Affect and Cognition, Culture and Self, Embodiment, Customer Insights, Experiential Marketing, Advertising and Communication

Connie Pechmann

Connie Pechmann
Professor
Research Interests: Effectiveness of various anti-smoking and anti-drug advertising tactics, Effectiveness of social media and online communities, Transformative consumer research, Consumer behavior, Advertising strategy and regulation, Advertising to adolescents, Deceptive advertising, Product placement, Pharmaceutical advertising, Retailing, micromarketing and geographic information systems (GIS)

Eric Spangenberg

Eric Spangenberg
Professor of Marketing and Psychology & Social Behavior, Academic Director, Center for Global Leadership
Research Interests: Marketing, Question-behavior effects, Psychometrics, Consumer skepticism toward advertising, Environmental psychology, Brand extended self-construal: The extent to which brands make up one's self-concept

Rajeev Tyagi

Rajeev Tyagi
Walter B. Gerken Chair in Enterprise and Society
Research Interests: Competitive marketing strategies, Game theory, Distribution channels, New products

Alladi Venkatesh

Alladi Venkatesh
Professor Emeritus
Research Interests: Technology Diffusion Computers in the Home, Aesthetics and Marketing, Design Issues, Ethnoconsumerism, Markets and Culture, Postmodernism

Coursework

Undergraduate business classes may be found through the UCI course catalogue.