291-MK1 PhD Seminar in Marketing Models
Critical review of economic theory and data based marketing models to predict and understand the behavior of customers, the firm, and its competitors, and to aid in managerial marketing-mix decisions.
291-MK2 PhD Seminar in Marketing Management and Strategy
Examines how firms make decisions about pricing, product design, product introductions, distribution and advertising. Also discusses strategy, competition, market structure, information signaling and reputation, technology, and research and development.
291-MK3 PhD Seminar in Consumer Behavior
Examines seminal and emerging theories of consumer behavior. Reviews research from the basic disciplines (psychology, economics, sociology, anthropology) and the applied disciplines (marketing, consumer and organizational behavior, communications).
291-MK4 PhD Seminar in Marketing Models of Perception, Preference and Choice
Overviews the fundamentals and development of marketing models of perception (e.g., perceptual mapping), preference (e.g., conjoint analysis) and choice (e.g., multinomial logit models).
291-MK5 PhD Seminar in Marketing and Culture
Focuses on cultural practices and behaviors in the marketplace both across and within cultures. Discusses rapid globalization and the increasing role of culture. Ethnographic methods will be employed.
291-MK6 PhD Seminar in Perception, Judgment and Choice
Examines key underpinnings of consumer decision-making including individual- and situation-specific variables that influence perception, judgment and choice. Emphasis will be on theories and methods that can guide managerial decisions.
291-MK7 PhD Seminar in Marketing Theory and Foundations
The PhD seminar will address theory and foundations of Marketing discipline with readings from well-known scholars and academics dating back to the 1970s. Building on previous work and more recent developments, the seminar provides fresh insights and applications.
291-MK8 PhD Seminar in Models of Consumer and Managerial Decisions (2 units, first taught in Spring 2014, Currim)
291-MK9 PhD Seminar in Affect and Cognition (2 units, first taught in Winter 2014, Lau-Gesk)