The Center for Digital Transformation conducts and disseminates research on digital transformation. As a university-based center, it focuses on educating the workforce for success in a technology-intensive world.
To become a vital center of influence, advancing the competitiveness and productivity of business in the digital economy.
Faculty Director
Vijay Gurbaxani
Vijay Gurbaxani is the Taco Bell Endowed Professor of Information Systems and Computer Science and Director of the Center for Digital Transformation (CDT) at the UCI Paul Merage School of Business. His research, teaching and consulting interests are at the nexus of business strategy and information technology (IT). He focuses on analyzing how emerging information technologies enable business model innovation; on developing and evaluating business-driven strategies for the sourcing of information services; and on valuing IT investment. His approach is distinctive in its use of economic principles as the lens with which to analyze strategic management questions.
Center Contributors
We gratefully recognize the following individuals who have generously given their time and resources in support of the center and our programs. Contributors serve as advisory board members, industry and research fellows and research affiliates.
Kiva Allgood
Head of Internet of Things
Ericsson
Manish Dasaur
Managing Director
Accenture Analytics
Susan Doniz
CIO & SVP of IT and Data Analytics
Boeing
Suren Dutia
Senior Fellow
Kauffman Foundation
Adam Fingersh
SVP, Chief Strategist and Head of Strategic Transformation
Experian North American
John Gantz
Senior Vice President
IDC
Shivbir Grewal
Co-Founder and Managing Member
Auctus Global Capital Group
Lynn Hemans
VP, Consumer Intelligence & Strategy
The Hershey Company
Donald Jones
Chief Digital Officer, Scripps
Translational Science Institute
Allan Lubitz
Senior Industry Fellow
SVP & CIO, Mercury General Corp (Retired)
Jeff Margolis
President, Margolis Enterprises and
Chairman of the Board, WellTok
Phil Potloff
Head of Enterprise Strategy
Amazon Web Services (AWS)
Kalpana Ramakrishnan
Principal
KPMG
Ashwin Rangan
Chief Innovation & Information Officer
ICANN
Shankar Rao
Principal
Shadowbrook Systems
Jeff Roedersheimer
SVP, Information Technology
Capital Group
Rebecca Scholl
VP, Digital Innovation
Genpact Digital
Julie Sokol
Former SVP, Information Technology
The Irvine Company
Dawn Trautman
EVP, Life Insurance Division
Pacific Life Insurance Company
Srinivas Velamoor
Partner
McKinsey & Company
Ken Venner
Software Executive
PEAK6 Investments
Dr. Nicholas Vitalari (Senior Research Fellow)
CEO & Founder
Elasticity Labs
Martin Giles
Senior Industry Fellow
Senior Editor, CIO Network, Forbes
Peter Hinssen
Senior Industry Fellow
Chairman & Co-founder, nexxworks
Allan Lubitz
Senior Industry Fellow
SVP & CIO, Mercury General Corp (Retired)
Dr. Nicholas Vitalari
Senior Research Fellow
CEO & Founder, Elasticity Labs
Ryan Malone
Industry Fellow
Founder & CEO, Smart Bug Media
Michael Carey
Professor
Bren School of Information and Computer Sciences
Vidyanand Choudhary
Professor, Associate Dean
The Paul Merage School of Business
Sanjeev Dewan
Professor of Information Systems
The Paul Merage School of Business
Paul Feldstein
Professor Emeritus of Economics and Public Policy
The Paul Merage School of Business
Mary Gilly
Senior Associate Dean, Professor of Marketing
The Paul Merage School of Business
Vijay Gurbaxani
Professor, Director
Center for Digital Transformation
The Paul Merage School of Business
Mimi Ito
Professor in Residence
Bren School of Information and Computer Sciences
Ramesh Jain
Professor
Bren School of Information and Computer Sciences
Alfred Kobsa
Professor
Bren School of Information and Computer Sciences
Gloria Mark
Professor
Bren School of Information and Computer Sciences
Bill Maurer
Dean, Professor, School of Social Sciences
Professor, School of Law
Director, Institute for Money, Technology and Financial Inclusion
Melissa Mazmanian
Associate Professor
Bren School of Information and Computer Sciences
Bonnie Nardi
Professor
Bren School of Information and Computer Sciences
Tingting Nian
Assistant Professor
The Paul Merage School of Business
Gary M. Olson
Professor Emeritus
Bren School of Information and Computer Sciences
Judith Olson
Professor Emeritus
Bren School of Information and Computer Sciences
Connie Pechmann
Professor of Marketing
The Paul Merage School of Business
Jui Ramaprasad
Associate Professor of Information Systems
Desautels Faculty of Management
Padhraic Smyth
Professor
Bren School of Information and Computer Sciences
John Turner
Associate Professor
The Paul Merage School of Business
Alladi Venkatesh
Assistant Professor
The Paul Merage School of Business
Mingdi Xin
Assistant Professor
The Paul Merage School of Business
“I continue to find the Road to Reinvention conference incredibly valuable. Much of my work focuses on the digital space and the robust use of data and analytics to solve key market challenges. This conference always delivers relevant and actionable insights.” - Adam Fingersh, SVP, Chief Strategist and Head of Strategic Transformation, Experian
The MBA Certificate in Digital Transformation prepares students to lead their organizations to success in the digital economy. Digital technologies are appreciating in power at incredible rates and changing the business environment in profound ways. Digital Transformation is the reinvention of businesses to reflect the digital world. The economics of the digital world are fundamentally different from those of the physical world, and imply new rules of competition. They change business strategy, structure and practices in profound ways. Students will learn how to analyze technology-enabled change broadly and how to leverage digital technologies across businesses, from the perspective of both incumbents and startups.
The MBA Certificate in Digital Transformation prepares students to lead their organizations to success in the digital economy. Digital technologies are appreciating in power at incredible rates and changing the business environment in profound ways. Digital Transformation is the reinvention of businesses to reflect the digital world. The economics of the digital world are fundamentally different from those of the physical world, and imply new rules of competition. They change business strategy, structure and practices in profound ways. Students will learn how to analyze technology-enabled change broadly and how to leverage digital technologies across businesses, from the perspective of both incumbents and startups.
Research
The Center conducts both academic and applied research. CDT serves as an interdisciplinary research institute drawing on economists, behavioral scientists, sociologists and computer scientists to help understand the emerging digital business environment. Our research areas address key constituencies for the research – business executives seeking to understand how to adapt their enterprises for success in a digital economy, technology executives focused on making critical IT-related decisions that advance company performance, managers of social enterprises and IT industry executives.
Our current focus is on five critical issue areas:
Learn more about the Center's academic and applied research.
The sixth annual signature conference explored the ways top companies are preparing to succeed in a post-pandemic world and what they are doing now to survive—and thrive—during the current crisis. It was presented virtually with 356 attendees from over 250 companies and seven countries.
The Center for Digital Transformation (CDT) at The UCI Paul Merage School of Business discussed social media with Director of the MIT Initiative on the Digital Economy Sinan Aral.
The backlash against technology — the techlash — has started. But I believe that with responsible leadership and the active involvement of the business, technology, and policy communities, we can build a better society and a digital world we all want to live in. It will take intentional strategies and a commitment to managing technology for the benefit of society, and not letting technology control us.
Blockchain technology has the ability to make markets auditable and accessible, Behlendorf, said at the conference, which is hosted by the Center for Digital Transformation at the UCI Paul Merage School of Business. Blockchain grants transparency and confidence by distributing records so that they can be seen by all.
The quick service restaurant industry is just beginning to enter the digital landscape, Marisa Thalberg, Global Chief Brand Officer at Taco Bell, said at the Center for Digital Transformation's Road to Reinvention conference. “E-commerce solves convenience, access and speed, but those are already the fundamentals of Taco Bell and the fast food service industry,” Thalberg explained.
Acorns CEO Noah Kerner shared the company’s story and latest product offerings at the fifth annual Road to Reinvention conference, which is hosted by the Center for Digital Transformation at the UCI Paul Merage School of Business.
There are numerous ways for you and your organization can get involved with the Center for Digital Transformation. These opportunities extend from sharing your knowledge and time to providing financial support for our programs.
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