The Center generates and disseminates knowledge that helps businesses, governments and society leverage the possibilities enabled by emerging digital technologies.
To become a vital center of influence, advancing the competitiveness and productivity of business in the digital economy.
Faculty Director
Vijay Gurbaxani
Vijay Gurbaxani is the Taco Bell Endowed Professor of Information Systems and Computer Science and Director of the Center for Digital Transformation (CDT) at the UCI Paul Merage School of Business. His research, teaching and consulting interests are at the nexus of business strategy and information technology (IT). He focuses on analyzing how emerging information technologies enable business model innovation; on developing and evaluating business-driven strategies for the sourcing of information services; and on valuing IT investment. His approach is distinctive in its use of economic principles as the lens with which to analyze strategic management questions.
Center Contributors
We gratefully recognize the following individuals who have generously given their time and resources in support of the center and our programs. Contributors serve as advisory board members, industry and research fellows and research affiliates.
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Mike Aghajanian |
Kiva Allgood |
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Susan Doniz
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Suren Dutia
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Allen Fazio |
Adam Fingersh |
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John Gantz |
Martin Giles (Senior Industry Fellow) |
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Shivbir Grewal |
Lynn Hemans |
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Julie Hill |
Peter Hinssen (Senior Industry Fellow) |
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Donald Jones |
Allan Lubitz |
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Jeff Margolis |
Vijay Parikh |
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Phil Potloff |
Kalpana Ramakrishnan |
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Ashwin Rangan |
Shankar Rao |
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Rebecca Scholl |
Julie Sokol |
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Julie St. John |
Dawn Trautman |
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Srinivas Velamoor |
Ken Venner |
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Dr. Nicholas Vitalari (Senior Research Fellow) |
Bob Zukis |
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Martin Giles |
Peter Hinssen |
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Allan Lubitz |
Michael Carey
Professor
Bren School of Information and Computer Sciences
Vidyanand Choudhary
Professor, Associate Dean
The Paul Merage School of Business
Sanjeev Dewan
Professor of Information Systems
The Paul Merage School of Business
Paul Feldstein
Professor Emeritus of Economics and Public Policy
The Paul Merage School of Business
Mary Gilly
Senior Associate Dean, Professor of Marketing
The Paul Merage School of Business
Vijay Gurbaxani
Professor, Director
Center for Digital Transformation
The Paul Merage School of Business
Mimi Ito
Professor in Residence
Bren School of Information and Computer Sciences
Ramesh Jain
Professor
Bren School of Information and Computer Sciences
Alfred Kobsa
Professor
Bren School of Information and Computer Sciences
Gloria Mark
Professor
Bren School of Information and Computer Sciences
Bill Maurer
Dean, Professor, School of Social Sciences
Professor, School of Law
Director, Institute for Money, Technology and Financial Inclusion
Melissa Mazmanian
Associate Professor
Bren School of Information and Computer Sciences
Bonnie Nardi
Professor
Bren School of Information and Computer Sciences
Tingting Nian
Assistant Professor
The Paul Merage School of Business
Gary M. Olson
Professor Emeritus
Bren School of Information and Computer Sciences
Judith Olson
Professor Emeritus
Bren School of Information and Computer Sciences
Connie Pechmann
Professor of Marketing
The Paul Merage School of Business
Jui Ramaprasad
Associate Professor of Information Systems
Desautels Faculty of Management
Padhraic Smyth
Professor
Bren School of Information and Computer Sciences
John Turner
Associate Professor
The Paul Merage School of Business
Alladi Venkatesh
Assistant Professor
The Paul Merage School of Business
Mingdi Xin
Assistant Professor
The Paul Merage School of Business
Jason Dedrick
Visiting Professor
The Paul Merage School of Business
“If you are leading digital innovation within your organization, Road to Reinvention is a can't miss event. With high quality speakers and thought-provoking discussions, we always leave with actionable insights to take back to our teams.” - Julie Sokol, SVP, Information and Marketing Technology, Irvine Company
Research
The Center conducts both academic and applied research. CDT serves as an interdisciplinary research institute drawing on economists, behavioral scientists, sociologists and computer scientists to help understand the emerging digital business environment. Our research areas address key constituencies for the research – business executives seeking to understand how to adapt their enterprises for success in a digital economy, technology executives focused on making critical IT-related decisions that advance company performance, managers of social enterprises and IT industry executives.
Our current focus is on five critical issue areas:
Learn more about the Center's academic and applied research.
The backlash against technology — the techlash — has started. But I believe that with responsible leadership and the active involvement of the business, technology, and policy communities, we can build a better society and a digital world we all want to live in. It will take intentional strategies and a commitment to managing technology for the benefit of society, and not letting technology control us.
Blockchain technology has the ability to make markets auditable and accessible, Behlendorf, said at the conference, which is hosted by the Center for Digital Transformation at the UCI Paul Merage School of Business. Blockchain grants transparency and confidence by distributing records so that they can be seen by all.
The quick service restaurant industry is just beginning to enter the digital landscape, Marisa Thalberg, Global Chief Brand Officer at Taco Bell, said at the Center for Digital Transformation's Road to Reinvention conference. “E-commerce solves convenience, access and speed, but those are already the fundamentals of Taco Bell and the fast food service industry,” Thalberg explained.
Acorns CEO Noah Kerner shared the company’s story and latest product offerings at the fifth annual Road to Reinvention conference, which is hosted by the Center for Digital Transformation at the UCI Paul Merage School of Business.
What if there was a way to move all that data to the cloud so that companies could apply data science, draw conclusions and implement solutions to better serve the needs of their customers? That’s exactly the premise behind the Open Data Initiative, an ambitious effort from technology pioneers Adobe, Microsoft and SAP.
The UCI Paul Merage School of Business recently hosted its first technology-themed career night and networking event for graduate students and alumni at the Merage School, featuring Amazon, IBM and Experian.
But new technologies offer hope for increasing diagnostic accuracy and potentially improving care, according to Philip Nelson, director of engineering at Google Accelerated Science. Nelson spoke at the Center for Digital Transformation’s Road to Reinvention Conference in March.
The Center for Digital Transformation at the UCI Paul Merage School of Business has named Target Corporation, Aetna/CVS Health and Quad/Graphics, as the first, second and third place winners in its inaugural Digital Innovator Award program.
There are numerous ways for you and your organization can get involved with the Center for Digital Transformation. These opportunities extend from sharing your knowledge and time to providing financial support for our programs.
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UCI Paul Merage School of Business |
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Director Sr. Industry Fellow |
Research Director Program Director |
