The Center generates and disseminates knowledge that helps businesses, governments and society leverage the possibilities enabled by emerging digital technologies.
To become a vital center of influence, advancing the competitiveness and productivity of business in the digital economy.
R2R is the premier conference that explores critical issues senior executives must consider as they lead their company’s reinvention journey.
Vijay Gurbaxani is the Taco Bell Endowed Professor of Information Systems and Computer Science and Director of the Center for Digital Transformation (CDT) at the UCI Paul Merage School of Business. His research, teaching and consulting interests are at the nexus of business strategy and information technology (IT). He focuses on analyzing how emerging information technologies enable business model innovation; on developing and evaluating business-driven strategies for the sourcing of information services; and on valuing IT investment. His approach is distinctive in its use of economic principles as the lens with which to analyze strategic management questions.
|
Mike Aghajanian |
Kiva Allgood |
|
Susan Doniz |
Suren Dutia |
|
Allen Fazio |
Adam Fingersh |
|
John Gantz |
Martin Giles (Senior Industry Fellow) |
|
Shivbir Grewal |
Lynn Hemans |
|
Julie Hill |
Peter Hinssen (Senior Industry Fellow) |
|
Donald Jones |
Allan Lubitz |
|
Jeff Margolis |
Vijay Parikh |
|
Phil Potloff |
Kalpana Ramakrishnan |
|
Ashwin Rangan |
Shankar Rao |
|
Rebecca Scholl |
Julie Sokol |
|
Julie St. John |
Dawn Trautman |
|
Srinivas Velamoor |
Ken Venner |
|
Dr. Nicholas Vitalari (Senior Research Fellow) |
Bob Zukis |
|
Martin Giles |
Peter Hinssen |
Nick Tran, MBA '11 and vice president of brand and culture marketing at Hulu, was behind the “Better Ruins Everything” marketing campaign that Hulu first launched during the Emmys last year. And it was Tran’s education at the Merage School that enabled him to switch to the career that ultimately led him to Hulu.
To find out more about the Merage School’s leading-edge approach to business education, John Byrne, the founder of Poets&Quants, visited campus this month and interviewed Merage School Professor Vijay Gurbaxani about the school’s digital transformation.
SmartBug Media—a leading intelligent inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—announced that its founder and CEO, Ryan Malone, has been appointed an Industry Fellow at the University of California, Irvine's (UCI) Center for Digital Transformation within The Paul Merage School of Business. Malone, an alumnus of UCI's prestigious MBA program, returns to his alma mater as an advisor to share his marketing expertise and grow the Center's digital presence.
The person paving the road into the digital future for Toyota Motor North America is Zack Hicks, who earned his Executive MBA at The Paul Merage School of Business in 2003. He serves as Toyota’s first-ever Chief Digital Officer, as well as CEO and president of Toyota Connected, a big data company that harnesses the power of machine learning, artificial intelligence, and other emerging technologies to improve our driving experience.
Joseph Pucciarelli, Group VP & IT Executive Advisor, IDC
