The Center generates and disseminates knowledge that helps businesses, governments and society leverage the possibilities enabled by emerging digital technologies. 

Our Mission

To become a vital center of influence, advancing the competitiveness and productivity of business in the digital economy. 

Digital Transformation at a Crossroads

Founding Director Vijay Gurbaxani's perspective on digital transformation in 2018.

2018 Road to Reinvention Conference

R2R is the premier conference that explores critical issues senior executives must consider as they lead their company’s reinvention journey.

Faculty Director

Vijay Gurbaxani

Vijay Gurbaxani is the Taco Bell Endowed Professor of Information Systems and Computer Science and Director of the Center for Digital Transformation (CDT) at the UCI Paul Merage School of Business. His research, teaching and consulting interests are at the nexus of business strategy and information technology (IT). He focuses on analyzing how emerging information technologies enable business model innovation; on developing and evaluating business-driven strategies for the sourcing of information services; and on valuing IT investment. His approach is distinctive in its use of economic principles as the lens with which to analyze strategic management questions.

Advisory Board

Mike Aghajanian
President and CEO (retired)
PRTM Management Consultants

Kiva Allgood
Chief Commercial Development Officer 
GE Ventures

Susan Doniz 
Group CIO

Suren Dutia 
Senior Fellow 
Kauffman Foundation

Allen Fazio 
Houlihan Lokey

Adam Fingersh
SVP, Head of Operations
Experian North American

John Gantz
Senior Vice President

Martin Giles (Senior Industry Fellow)
San Francisco Bureau Chief 
MIT Technology Review

Shivbir Grewal
Co-Founder and Managing Member
Auctus Global Capital Group

Lynn Hemans
VP, Customer Data & Business Intelligence
Taco Bell

Julie Hill 
Founder and Owner 
The Hill Company

Peter Hinssen (Senior Industry Fellow) 
Chairman & Co-founder

Donald Jones 
Chief Digital Officer, Scripps 
Translational Science Institute

Allan Lubitz 
Former SVP & CIO
Mercury Insurance Group

Jeff Margolis 
President, Margolis Enterprises 
Chairman & CEO, WellTok

Vijay Parikh 
Managing Principal, US & Europe 
Global Catalyst Partners

Phil Potloff 
Head of Enterprise Strategy
Amazon Web Services (AWS)

Kalpana Ramakrishnan 

Ashwin Rangan 
Chief Innovation & Information Officer 

Shankar Rao
Shadowbrook Systems

Rebecca Scholl 
VP, Digital Innovation
Genpact Digital

Julie Sokol 
SVP, Information Technology 
The Irvine Company

Julie St. John 
CIO & President of IT Group and 
Investment Operations 
The Capital Group Companies

Dawn Trautman 
EVP, Life Insurance Division 
Pacific Life Insurance Company

Srinivas Velamoor 
McKinsey & Company

Ken Venner 
Former CIO 

Dr. Nicholas Vitalari (Senior Research Fellow) 
CEO & Founder 
Elasticity Labs

Bob Zukis 
CEO & Founder, Digital Directors Network
Social Inc.

Industry Fellows

Martin Giles
Senior Industry Fellow
San Francisco Bureau Chief, MIT Technology Review

Peter Hinssen
Senior Industry Fellow
Chairman & Co-founder, nexxworks

2019 Road to Reinvention

3.21.19 · 8:00 am - 5:00 pm
The Beckman Center

Commencement 2019

6.17.19 · 9:30 am - 12:00 pm
Bren Events Center
  • Nick Tran, MBA ‘11, Leads Blockbuster Marketing Campaign at Hulu

    Nick Tran, MBA '11 and vice president of brand and culture marketing at Hulu, was behind the “Better Ruins Everything” marketing campaign that Hulu first launched during the Emmys last year. And it was Tran’s education at the Merage School that enabled him to switch to the career that ultimately led him to Hulu.

  • Merage School Takes the Lead on Preparing Students for Digital Future

    To find out more about the Merage School’s leading-edge approach to business education, John Byrne, the founder of Poets&Quants, visited campus this month and interviewed Merage School Professor Vijay Gurbaxani about the school’s digital transformation.

  • Malone appointed Industry Fellow at UCI's Paul Merage School of Business Center for Digital Transformation

    SmartBug Media—a leading intelligent inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—announced that its founder and CEO, Ryan Malone, has been appointed an Industry Fellow at the University of California, Irvine's (UCI) Center for Digital Transformation within The Paul Merage School of Business. Malone, an alumnus of UCI's prestigious MBA program, returns to his alma mater as an advisor to share his marketing expertise and grow the Center's digital presence.

  • Zack Hicks: Toyota’s Leader for the Digital Future

    The person paving the road into the digital future for Toyota Motor North America is Zack Hicks, who earned his Executive MBA at The Paul Merage School of Business in 2003. He serves as Toyota’s first-ever Chief Digital Officer, as well as CEO and president of Toyota Connected, a big data company that harnesses the power of machine learning, artificial intelligence, and other emerging technologies to improve our driving experience.

"This was a really outstanding event, and sets the stage for tackling a critical societal challenge – Digital Transformation.”

Joseph Pucciarelli, Group VP & IT Executive Advisor, IDC