Prior to his academic career, Dr. Alexander J. Kull worked for nearly a decade as a management consultant, advertising executive, and brand strategist in Germany for various Fortune Global 500 companies. His research lies at the intersection of consumer behavior and strategic management, with a focus on brand relationships and corporate responsibility. His work has appeared in outlets such as the International Journal of Research in Marketing, the Journal of Business Ethics, the Journal of Business Research, and Psychology & Marketing. Dr. Kull presents his research and chairs sessions regularly at business conferences around the world.