Alladi Venkatesh is Professor of Management and Informatics, and Associate Director, Center for Digital Transformation University of California, Irvine, USA. He is also Honorary Professor at the Stockholm School of Economics. Professor Venkatesh's research focuses on two areas:
The networked home and how consumers and households are adapting to new technologies of information and communication. Recently, he has been working on Social media and implications to management theory and practice. His more recent work is also on anthropological approaches to design. He has developed theoretical models of household/technology interaction based on his prior empirical work and existing research streams in new home informatics and diffusion theory. His work has implications for the design of virtual environments for consumers and households and also for new product development in the hi-tech industry. He is currently an investigator on a multi-year project (Project POINT) funded by the National Science Foundation which examines IT impact on the individual in various settings, home, work-place, community and schools.
The second area is Markets and Culture. The focus here is on how cultural issues shape markets and consumption behaviors and how value is created and nurtured via market dynamics and actions. He is known for his work on Ethnoconsumerism based on his field work on technology diffusion among Indian households.
Professor Venkatesh’s publications have appeared in major journals, Management Science, Journal of Marketing, Journal of Consumer Research, Communications of the ACM, Marketing Theory, International Journal of Research in Marketing, Journal of Marketing Management and others. In 1998, he received the best paper award from the Journal of Consumer Research.
He was the founding co-editor of Consumption, Markets & Culture which was founded in 1996.
He was a Senior Fellow of the American Institute of Indian Studies (University of Chicago) and conducted field work in India in the 1990s.
Professor Venkatesh has given invited presentations at many leading companies such as Microsoft, Intel, Ericsson, HP, Electrolux and has been a keynote speaker at several universities.
Currently, he is the President of HOIT (Home Oriented Informatics and Telematics) which is a division of IFIP (International Federation of Information Processing) and a Chair of their International conferences (HOIT 2003, HOIT 2007) and an upcoming conference. The HOIT 2007 conference was held in collaboration with the Indian Institute of Technology Madras, India.
Technology Diffusion Computers in the Home
Marketing Beyond the Frontier? Researching the New Marketing Landscape of Virtual Worlds Mike Saren, Tracy Harwood, Janet Ward and Alladi Venkatesh, Journal of Marketing Management, 2013
Young American Consumers and New Technologies Alladi Venkatesh and Nivein Behairy, Digital Virtual Consumption, 2012
"Am I Getting It or Not?" The Practices Involved in "Trying to Consume" a New Technology Paschalina (Lilia) Ziamou, Stephen Gould and Alladi Venkatesh, Journal of Product Innovation Management, 2012
Dynamic Use Diffusion Model in a Cross-National Context: A Comparative Study of the United States, Sweden and India Eric Shih, Alladi Venkatesh, Steven Chen and Erik Kruse, Journal of Product Innovation Management, 2012
Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues Venkatesh Shankar, Alladi Venkatesh, Charles Hofacker and Prasad Naik, Journal of Interactive Marketing, 2010
Family Life, Children and the Feminization of Computing Alladi Venkatesh, Debora Dunkle and Amanda Wortman, The Connected Home: The Future of Domestic Life, 2010
Perceiving Images and Telling Tales: A Visual and Verbal Analysis of the Meaning of the Internet Annamma Joy, John Sherry Jr., Alladi Venkatesh and Jonathan Deschenes, Journal of Consumer Psychology, 2009
Using Lexical Semantic Analysis to Derive Online Brand Positions: An Application to Retail Marketing Research Preveen Aggarwal, Rajiv Vaidyanathan and Alladi Venkatesh, Journal of Retailing, 2009
Digital Home Technologies and Transformation of Households Alladi Venkatesh, Information Systems Frontiers, 2008
Civil Society and Cyber Society: The Role of the Internet in Community Associations and Democratic Politics Michael J. Jensen, James N. Danziger and Alladi Venkatesh, The Information Society, 2007
Introduction to the Special Issue on "ICT in the Every Day Life: Home and Personal Environments" Alladi Venkatesh, The Information Society, 2006
Designing the Family Portal for Home Networking Alladi Venkatesh, Steven Chen and Victor M. Gonzalez, Oxford University Press, 2006
Has the Internet Become Indispensable? Donna Hoffman, Thomas P. Novak and Alladi Venkatesh, Communications of the ACM, 2004
Beyond Adoption: Development and Application of a Use-Diffusion Model Chuan-Fong Shih and Alladi Venkatesh, Journal of Marketing, 2004
The Networked Home: An Analysis of Current Developments and Future Trends Alladi Venkatesh, Erik Kruse, Eric Chuan-Fong Shih, Cogn Tech Work, 2003
Cybermarketscapes and Consumer Freedoms and Identities Alladi Venkatesh, European Journal of Marketing, 1998
New Visions of Information Technology and Postmodernism: Implications for Advertising and Marketing Communications Alladi Venkatesh, The Information Superhighway and Private Households, 1996
Computers and Other Interactive Technologies for the Home Alladi Venkatesh, Communications of the ACM, 1996
An Emerging Distributed Work Arrangement: An Investigation of Computer-Based Supplemental Work at Home Alladi Venkatesh and Nicholas P. Vitalari, Management Science, 1992
A Post Adoption Analysis of Computing in the Home Alladi Venkatesh and Nicholas P. Vitalari, Journal of Economic Psychology, 1987
In Home Computing and Information Services Nicholas P. Vitalari and Alladi Venkatesh, Butterworth and Company, 1987
Computer Technology for the Home: Product Strategies for the Next Generation Alladi Venkatesh and Nicholas P. Vitalari, Journal of Product Innovation Management, 1986
Computing in the Home: Implications for the Provision of Government Services Nicholas P. Vitalari and Alladi Venkatesh, Computer Environment Urban Systems, 1986
Computing in the Home: Shifts in the Time Allocation Patterns of Households Nicholas P. Vitalari, Alladi Venkatesh and Kjell Gronhaug, Communications of the ACM, 1985
Aesthetics and Marketing
Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands Annamma Joy, John F. Sherry, Jr., Alladi Venkatesh, Jeff Wang, and Ricky Chan, Fashion Theory, 2012
The Aesthetics of Luxury Fashion, Body and Identify Formation Alladi Venkatesh, Annamma Joy, John F. Sherry, Jr., Jonathan Deschenes, Journal of Consumer Psychology, 2010
The Aesthetics of Consumption and the Consumer as an Aesthetic Subject, Alladi Venkatesh and Laurie Meamber, Consumer Markets & Culture, 2008
Arts and Aesthetics: Marketing and Cultural Production, Alladi Venkatesh and Laurie Meamber, Marketing Theory, 2006
Design Issues
Social Media as a Cultural Landscape Lauren Louie and Alladi Venkatesh, American Marketing Association, 2013
An Investigation of How Design-Oriented Organisations Implement Design Thinking Steven Chen and Alladi Venkatesh, Journal of Marketing Management, 2013
Design Orientation: A Grounded Theory Analysis of Design Thinking and Action Alladi Venkatesh, Theresa Digerfeldt-Mansson, Frederic F. Brunel and Steven Chen, Marketing Theory, 2012
Designing the Family Portal for Home Networking Alladi Venkatesh, Steven Chen and Victor M. Gonzalez, Oxford University Press, 2006
Ethnoconsumerism
Designing Brand "Nano" - A Car for the Indian Consumer: An Ethnoconsumerist Perspective Alladi Venkatesh, Seema Khanwalkar, Lynda Lawrence and Steven Chen, Qualitative Marketing Research, 2013
Ethnoconsumerist Methodology for Cultural and Cross-Cultural Consumer Research Laurie Meamber and Alladi Venkatesh, Handelshojskolens Forlag, Copenhagen Business School Press, 2000
Ethnoconsumerism: A New Paradigm to Study Cultural and Cross-Cultural Consumer Behavior Alladi Venkatesh, Sage Publications, 1995
India Papers
Designing Brand "Nano" - A Car for the Indian Consumer: An Ethnoconsumerist Perspective Alladi Venkatesh, Seema Khanwalkar, Lynda Lawrence and Steven Chen, Qualitative Marketing Research, 2013
Special Issue on India: Macromarketing Perspectives Alladi Venkatesh, Journal of Macromarketing, 2012
Ethnoconsumerism: A New Paradigm to Study Cultural and Cross-Cultural Consumer Behavior Alladi Venkatesh, Sage Publications, 1995
India's Changing.Consumer Economy: A Cultural Perspective Alladi Venkatesh, Association for Consumer Research, 1994
India as an Emerging Consumer Society - A Cultural Analysis Alladi Venkatesh and Suguna Swamy, Research in Consumer Behavior, JAI Press, 1994
Gender Identity in the Indian Context: A Sociocultural Construction of the Female Consumer Alladi Venkatesh, Sage Publications, 1994
Markets and Culture
The Value of Value in CCT Alladi Venkatesh and Lisa Penaloza, Marketing Theory, 2014
Designing Brand "Nano" - A Car for the Indian Consumer: An Ethnoconsumerist Perspective Alladi Venkatesh, Seema Khanwalkar, Lynda Lawrence and Steven Chen, Qualitative Marketing Research, 2013
The Market As A Sign System and the Creation of Sign Value Alladi Venkatesh and Lisa Penaloza, Cambridge Workshop on Markets, 2010
Opportunism in Co-Production: Implications for Value Co-Creation Burcak Ertimur and Alladi Venkatesh, Australasian Marketing Journal, 2010
Food For Thought: A Study of Food Consumption in Post Modern US Culture Maria Kniazeva and Alladi Venkatesh, Journal of Consumer Behavior, 2007
The Market as a Sign System and the Logic of the Market Alladi Venkatesh, Lisa Penaloza and Fuat Firat, M.E. Sharpe, 2006
From Marketing To The MarketAlladi Venkatesh and Lisa Penaloza, M.E. Sharpe, 2006
Further Evolving the New Dominant Logic of Marketing: From Services to the Social Construction of Markets Lisa Penaloza and Alladi Venkatesh, Marketing Theory, 2006
Ethnoconsumerist Methodology for Cultural and Cross-Cultural Consumer Research Laurie Meamber and Alladi Venkatesh, Handelshojskolens Forlag, Copenhagen Business School Press, 2000
The Marketing Value of Diversity: A Cultural Analysis Alladi Venkatesh, The Aspen Institute, 1998
The Health Care Consumption Patterns of Asian Immigrants: Grounded Theory Implications for Consumer Acculturation Theory H. Rika Houston and Alladi Venkatesh, Advances in Consumer Research, 1996
Ethnoconsumerism: A New Paradigm to Study Cultural and Cross-Cultural Consumer Behavior Alladi Venkatesh, Sage Publications, 1995
Symbolic Communication Among Consumers in Self-Consumption and Gift Giving: A Semiotic Approach Anil Pandya and Alladi Venkatesh, Advances in Consumer Research, 1992
Postmodernism, Consumer Culture and the Society of the Spectacle Alladi Venkatesh, Advances in Consumer Research, 1992
Changing Consumption Patterns Alladi Venkatesh, Postsuburban California: The Transformation of Orange County Since World War II, 1991
Gender Representation in Advertizing Nancy Artz and Alladi Venkatesh, Advances in Consumer Research, 1991
Changing Consumption Patterns Alladi Venkatesh, Postsuburban California: The Transformation of Orange County Since World War II, 1990
Postmodernism
Postmodernism Perspectives for Macromarketing: An Inquiry into the Global Information and Sign Economy Alladi Venkatesh, Journal of Macromarketing, 1999
Marketing in a Postmodern World A. Fuat Firat, Nikhilesh Dholakia and Alladi Venkatesh, European Journal of Marketing, 1995
Liberator Postmodernism and the Reenchantment of Consumption A. Fuat Firat and Alladi Venkatesh, Journal of Consumer Research, 1995
Postmodernism, Feminism, and the Body: The Visible and the Invisible in Consumer Research Annamma Joy and Alladi Venkatech, International Journal of Research in Marketing, 1994
Business Beyond Modernity: Some Emerging Themes Alladi Venkatesh, Organization, 1994
Postmodernity: The Age of Marketing A. Fuat Firat and Alladi Venkatesh, International Journal of Research in Marketing, 1993
Postmodernism and the Marketing Imaginary Alladi Venkatesh, John F. Sherry, Jr., and A. Fuat Firat, International Journal of Research in Marketing, 1993
