Professor Emeritus
Marketing
SB2 444
avenkate@uci.edu
949.824.6625
Technology Diffusion Computers in the Home
Aesthetics and Marketing
Design Issues
Ethnoconsumerism
Markets and Culture
Postmodernism
Professor Emeritus
Marketing
SB2 444
949.824.6625
Technology Diffusion Computers in the Home
Aesthetics and Marketing
Design Issues
Ethnoconsumerism
Markets and Culture
Postmodernism
Alladi Venkatesh is Professor of Management and Informatics, and Associate Director, Center for Digital Transformation University of California, Irvine, USA. He is also Honorary Professor at the Stockholm School of Economics.
Professor Venkatesh's research focuses on two areas:
Professor Venkatesh’s publications have appeared in major journals, Management Science, Journal of Marketing, Journal of Consumer Research, Communications of the ACM, Marketing Theory, International Journal of Research in Marketing, Journal of Marketing Management and others. In 1998, he received the best paper award from the Journal of Consumer Research.
He was the founding co-editor of Consumption, Markets & Culture which was founded in 1996.
He was a Senior Fellow of the American Institute of Indian Studies (University of Chicago) and conducted field work in India in the 1990s.
Professor Venkatesh has given invited presentations at many leading companies such as Microsoft, Intel, Ericsson, HP, Electrolux and has been a keynote speaker at several universities.
Currently, he is the President of HOIT (Home Oriented Informatics and Telematics) which is a division of IFIP (International Federation of Information Processing) and a Chair of their International conferences (HOIT 2003, HOIT 2007) and an upcoming conference. The HOIT 2007 conference was held in collaboration with the Indian Institute of Technology Madras, India.
Technology Diffusion Computers in the Home
Aesthetics and Marketing
Design Issues
Ethnoconsumerism
India Papers
Markets and Culture
Postmodernism