Amy Zhao-Ding (赵丁) is an Assistant Professor of Strategy and Entrepreneurship at the Paul Merage School of Business at UC Irvine. Prior to joining UC Irvine, Amy was an Assistant Professor of Entrepreneurial Management at the Technical University of Munich in Germany. She received her PhD in Management with a specialization in Entrepreneurship from INSEAD. She also holds a master’s degree in Global Political Economy at Chinese University of Hong Kong and a bachelor’s degree in Economics and Finance at Peking University in China.

Amy’s research focuses on understanding firm’s changing beliefs and strategic behaviours in nascent markets and emerging fields, where game-changing technologies have enabled a wide range of entrepreneurial opportunities. Currently, she is exploring positioning strategies in digital markets by examining how decision makers envision product functionalities rather than product features when positioning in closer alignment with customer needs and preferences, and how this affects their learning from their own and competitors’ experiences. Broadly, Amy is interested in how organizations learn from and adapt to their demand, competitive, and collaborative environments, especially how they formulate problems and interpret feedback under uncertainty and ambiguity. She enjoys studying digital, cultural, and knowledge-intensive industries, and approaches teaching and research in entrepreneurship through the lens of organization theory.