Cornelia (Connie) Pechmann (MS, MBA, PhD) is a Professor of Marketing at UC Irvine Paul Merage School of Business. She studies the effects of marketing, advertising, social media, product labeling, brand names and retail store locations on consumers and she has published over 100 articles, reports, and papers on these topics.

Much of Professor Pechmann's work has focused on the marketing and demarketing of tobacco and cannabis. She has received numerous research grants to study adolescent and adult responses to pro- and anti-smoking messages in mass media and social media, and from peers. She has recently studied how to form private online peer support groups to help people quit smoking, funded by a $2.5M R01 grant from NIH. She is now studying the feasibility and efficacy of adding a chatbot to assist these online peer support groups.

Professor Pechmann received the Pollay Prize for Research in the Public Interest Research, the best journal article award from the Journal of Consumer Research, and the inaugural American Marketing Association-EBSCO Responsible Research in Marketing Award. She served as editor-in-chief of the Journal of Consumer Psychology, and she is currently an Associate Editor at Journal of Marketing and Journal of Consumer Research.