Debbie Letourneau
Continuing Lecturer
Shared Lecturer Suite (SB1-3232) - for office hours only
949.463.4939
Education
MBA, University of Wisconsin-MadisonBBA, University of Notre Dame
BA, University of Notre Dame
Research Interest
Strategic Brand Management
Marketing Research
Advertising
Consumer Behavior
Ms. Debbie Letourneau has over 30 years of corporate experience at Fortune 100 Companies, General Mills, ConAgra Brands, S.C. Johnson Wax. Brand Marketing and Marketing Research experience on brands such as: Yoplait Yogurt, Hamburger Helper, Bisquick, Glade, Off!, Windex, Raid, Chef Boyardee, Orville Redenbacher.
Has launched new products, run Marketing Research Department, Managed P&Ls for brands from $20MM to $500MM in Sales.
Taught at UCI for 8 years as a lecturer, Undergrad and MBA programs, in the fields of Marketing and Marketing Research.
