Menu

Debbie Letourneau

Debbie Letourneau

Lecturer

SB2 324 - for office hours only

949.463.4939

dletourn@uci.edu  

Education

MBA, University of Wisconsin-Madison
BBA, University of Notre Dame
BA, University of Notre Dame

Research Interest

Strategic Brand Management

Marketing Research

Advertising

Consumer Behavior


Ms. Debbie Letourneau has over 30 years of corporate experience at Fortune 100 Companies, General Mills, ConAgra Brands, S.C. Johnson Wax.  Brand Marketing and Marketing Research experience on brands such as: Yoplait Yogurt, Hamburger Helper, Bisquick, Glade, Off!, Windex, Raid, Chef Boyardee, Orville Redenbacher.

Has launched new products, run Marketing Research Department, Managed P&Ls for brands from $20MM to $500MM in Sales. 

Taught at UCI for 8 years as a lecturer, Undergrad and MBA programs, in the fields of Marketing and Marketing Research.