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Gary Bamossy

Gary Bamossy

Visiting Professor

gbamossy@uci.edu  

Research Interest

Consumer Behavior

Marketing Management

International Marketing


Gary J. Bamossy, PhD is Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, and the Coca Cola Chair Visiting Professor of Marketing at the Olayan School of Business of the American University of Beirut. From 1985 to 2000 Bamossy was a Chaired Professor of Marketing at the Vrije Universiteit in Amsterdam. He regularly teaches undergraduate, MBA, and Executive Education courses in Consumer Behavior, Marketing Management, International Marketing, and Marketing Research. Dr. Bamossy’s research and consulting focuses on the Global Diffusion of Material Culture, sustainable consumption practices, and Green Marketing. He also serves as an expert witness in complex business litigation, and likelihood of confusion, brand dilution, and secondary meaning with respect to trademark infringement legal cases. Bamossy co-authors Consumer Behaviour: A European Perspective, 5th ed., 2013, (Pearson/Prentice Hall), the leading textbook on Consumer Behavior in Europe. 

His research has been funded by the KNAW (Royal Dutch Science Foundation), CIBER (Center for International Business Education and Research), the Association for Consumer Research, MSI (The Marketing Science Institute), The Davidson Institute of the University of Michigan, and the OCW (Dutch Ministry of Education, Culture and Well Being). Bamossy’s academic research has also been funded by Apple, Atari, IBM, Young & Rubicam, General Electric, J. Walter Thompson, Unilever, Andersen Consulting (now Accenture) as well as The Stedelijke Museum, the Van Gogh Museum, and the Rijks Museum, all in Amsterdam. From 1999-2004 and from 2007-2012 the Bank of Sweden chose Bamossy as an Invited Member of the nomination committee for the Alfred Nobel Prize in Economic Sciences. 

Dr. Bamossy’s research has been featured in national and international media, including: National Public Radio, CBS television, and the Associated Press (interviews on the introduction and implications of the €/Euro; European Union Economic Issues; European Tourist’s Awareness and Interest in the American West and Utah; 2002 Winter Olympics in Salt Lake City); The Wall Street Journal, Europe (Female Business Travelers Study for American Express), the Washington Post (diffusion of food across cultures), the Atlanta Journal Constitution (Greenwashing’s impact on consumers), the Los Angeles Times (Green Consumerism in the recession), and KCBS Radio (San Francisco, Green marketing).