Hope Schau

Professor
Marketing

Curriculum Vitae

Contact Info

schauh@uci.edu

Education

PhD, University of California, Irvine

MA, Comparative Culture, University of California, Irvine

MBA, Marketing, University of California, Irvine

Hope Schau

Professor
Marketing

schauh@uci.edu

Education

PhD, University of California, Irvine
MA, Comparative Culture, University of California, Irvine
MBA, Marketing, University of California, Irvine

Professor Hope Schau joins the Merage School from Eller College of Management at the University of Arizona. She earned her PhD, MA in Comparative Culture, and MBA with an emphasis in marketing, from the University of California, Irvine. She led the Filene Research Institute’s Center of Excellence for Consumer Decision Making in the financial services sector from 2016-2020.

Prior to joining the Eller faculty, she was an assistant professor of marketing at the Fox School of Business at Temple University. Hope’s research focuses on innovation, market-oriented technological mediation, practice diffusion and adoption, collaborative value creation, consumption journeys, and brand building. Her research has appeared in premier venues such as the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Public Policy and Marketing, Journal of Retailing, Journal of Advertising, Journal of Business Research, Journal of Advertising Research, European Journal of Marketing, Journal of Services Marketing, Journal of Consumer Affairs, Journal of Macromarketing, and the Academy of Marketing Science Review.

She is an Associate Editor at the Journal of Marketing and Public Policy, and an Area Editor for the Journal of the Academy of Marketing Science. She serves on the Editorial Review Boards of the Journal of Consumer Research, the Journal of Marketing, the Journal of Advertising, and the Academy of Marketing Science Review. Hope won the Emerald Citations of Excellence Award, for top 50 most impactful business articles 2013, 2014, 2016. She oversaw a $1 Million grant sponsored by CUNA Mutual to study consumer financial decision-making.

Hope is the President of the Consumer Culture Consortium, a global organization of consumer researchers, and has served on the Board of Directors for the Association for Consumer Research. At the Merage School, she will also serve as the Gilly Family Endowed Chair and Faculty Director of the Center for Health Care Management and Policy.

Luri, Ignacio Rodriguez, Hope Jensen Schau, and Bikram Ghosh (Forthcoming 2023), “Metaphor-Enabled Marketplace Sentiment Analysis,” at the Journal of Marketing Research.
Montecchi, Matteo, Maria Rita Micheli, Mario Campana, and Hope Jensen Schau (Forthcoming 2023), “Bursting Research Bubbles by Advancing the LGBTQIA+ Scholarship in Marketing and Public Policy: A Bibliometric Review and Research Agenda,” at the Journal of Public Policy and Marketing.
Akaka, Melissa Archpru and Hope Jensen Schau (Forthcoming 2023), “The Stories You Tell: How to Craft Managerially Relevant Articles based on Qualitative Research Approaches,” Journal of Advertising Research.
Preece, Chloe, Athanasia Daskalopoulou and Hope Jensen Schau (Forthcoming 2023), “Troubled Times Demand Heroes: Heroic Marketing and Marketing Heroes,” Marketing Theory, Special Issue, page numbers TBA.
Mars, Matthew M., Hope Jensen Schau, and Tyler E. Thorp (2023), “Narrative Curation and Stewardship in Contested Marketplaces,” the Journal of the Academy of Marketing Science, published online November 23: https://doi.org/10.1007/s11747-022-00904-4.
Bonetti, Francesca, Matteo Montecchi, Kirk Plangger, and Hope Jensen Schau (2022), “Practice Co-evolution: Collaboratively Embedding Artificial Intelligence in Retail Practices,” the Journal of the Academy of Marketing Science, published online August 19: https://doi.org/10.1007/s11747-022-00896-1.
Montecchi, Matteo, Francesca Bonetti, Kirk Plangger, and Hope Jensen Schau (2022), “Creating Discursive Channels: Generating and Disseminating Impactful Research Insights into the Strategic Sales Enablement of Retail Technology,” the European Journal of Marketing, 56 (9): 2515-2532.
Campbell, Colin, Sean Sands, Matteo Montecchi, and Hope Jensen Schau (2022), “That’s So Instagrammable! Understanding How Environments Generate Indirect Advertising by Cueing Consumer-Generated Content,” Journal of Advertising, 51(4): 411-429.
Akaka, Melissa Archpru, Hope Jensen Schau, and Stephen Vargo (2022), “Practice Diffusion,” Journal of Consumer Research, 48(6): 939-969.
*lead article
Bright, Laura F. and Hope Jensen Schau (2021), “Advertising and COVID-19: Examining the Impacts of the Pandemic on Agencies, Consumers, and Brands,” Journal of Advertising, 50(3): 217-220.
Feiereisen, Stephanie, Dina Rasolofoarison, Cristel Antonia Russell, and Hope Jensen Schau (2021), “One Brand, Many Trajectories: Mapping Narrative Navigation in Transmedia Space,” Journal of Consumer Research. Published online July 2021; 48(4): 651-681.
*note: authors contributed equally and author order is alphabetical
Schau, Hope Jensen and Melissa Archpru Akaka (2020), “From Customer Journeys to Consumption Journeys: A Consumer Culture Approach to Investigation of Value Creation in Practice Embedded Consumption,” Academy of Marketing Science Review. 11: 9-22.
*lead article

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Hope Schau

Contact Info

Education

Hope Schau

Education

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