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Hope Schau

Hope Schau

Visiting Researcher
Professor

schauh@uci.edu  

Education

PhD in Business Administration, UC Irvine
MA in Comparative Culture, Emphasis in Social and Cultural Theory, UC Irvine
MBA in Marketing, UC Irvine
BS in Business Administration, Marketing and English, and Creative Writing, CSU Long Beach

Research Interest

Value Co-creation

Collaborative Consumption

Innovation

Entrepreneurship


Dr. Schau earned her PhD from the University of California, Irvine. She has published well-cited research on the impact of technology on marketplace relationships, branding, identity-salient consumption practices, and collaborative value creation. An award-winning instructor, she teaches Marketing Management, Managing Marketing Communications, and Social Media Marketing Strategy in the University of Arizona Eller College of Business programs. She is a popular visiting scholar at institutions across the globe, including the University of Melbourne (Australia), the University of Hawaii, the University of Auckland (New Zealand), and Fundaçao Getúlio Vargas (Brazil).

Selected Publications, News & Honors

  • Most recently Associate Dean of Eller MBA Programs overseeing the launch of the Online MBA program in September 2013, Eller College of Management campus relocation from Scottsdale to the College of Medicine in Phoenix, revamping two MBA platforms (Executive MBA and Evening MBA), 30% enrollment growth in Evening MBA and 30% growth in Executive MBA programs
  • Emerald Citations of Excellence Award, top 50 most impactful business articles 2013, 2014, 2016
  • Google Scholar Research Citation Count of 6651
  • 2016 Research Fellowship, Filene Research Institute, Center for Excellence (Oversight of $1 Million over 4 years), funded by CUNA (Credit Union National Association)