Hope Schau

Hope Schau



PhD, University of California, Irvine
MA, Comparative Culture, University of California, Irvine
MBA, Marketing, University of California, Irvine

Professor Hope Schau joins the Merage School from Eller College of Management at the University of Arizona. She earned her PhD, MA in Comparative Culture, and MBA with an emphasis in marketing, from the University of California, Irvine. She led the Filene Research Institute’s Center of Excellence for Consumer Decision Making in the financial services sector from 2016-2020.

Prior to joining the Eller faculty, she was an assistant professor of marketing at the Fox School of Business at Temple University. Hope’s research focuses on innovation, market-oriented technological mediation, practice diffusion and adoption, collaborative value creation, consumption journeys, and brand building. Her research has appeared in premier venues such as the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Public Policy and Marketing, Journal of Retailing, Journal of Advertising, Journal of Business Research, Journal of Advertising Research, European Journal of Marketing, Journal of Services Marketing, Journal of Consumer Affairs, Journal of Macromarketing, and the Academy of Marketing Science Review.

She is an Associate Editor at the Journal of Marketing and Public Policy, and an Area Editor for the Journal of the Academy of Marketing Science. She serves on the Editorial Review Boards of the Journal of Consumer Research, the Journal of Marketing, the Journal of Advertising, and the Academy of Marketing Science Review. Hope won the Emerald Citations of Excellence Award, for top 50 most impactful business articles 2013, 2014, 2016. She oversaw a $1 Million grant sponsored by CUNA Mutual to study consumer financial decision-making.

Hope is the President of the Consumer Culture Consortium, a global organization of consumer researchers, and has served on the Board of Directors for the Association for Consumer Research. At the Merage School, she will also serve as the Gilly Family Endowed Chair and Faculty Director of the Center for Health Care Management and Policy.