Design and marketing of products and services
Customer behavior online
Impact of competitive product, service features, and marketing efforts on consumer choice and market share
Prior to his appointment as Faculty Director of the Beall Center in 2014, Imran Currim served The Paul Merage School of Business as Associate Dean for 8 years, overseeing Masters, Executive, Undergraduate, and Doctoral Programs. Since 2014, Professor Currim has focused on the development of curriculum and new programs on innovation and entrepreneurship; a new Masters of Innovation and Entrepreneurship (MIE) to begin in 2019, the first of its kind in the University of California system; an Undergraduate Minor; and Certificate Programs for Merage Graduate and Undergraduate Students.
Professor Currim is a world-renowned expert in the Design and Marketing of Products and Services. He has published over 50 articles in top journals; and has consulted, conducted projects and executive education for over 100 companies. During his teens and twenties in India, he worked on two startups, one in the product (umbrellas) and the other in the service (auto rental) spaces.
Professor Currim is the recipient of some of the highest honors in marketing:
Professor Currim’s papers have been finalists for:
Professor Currim received:
Professor Currim was recently named a Distinguished Professor at UCI, “a title that is the highest campus-level distinction and is reserved for senior faculty who have achieved the highest levels of scholarship over the course of their careers.” Prior to being promoted to Distinguished Professor he served as Chancellors Professor for fourteen years, “a title that is designed for faculty who have achieved acclaim for their accomplishments and who are highly likely to continue producing notable achievement in scholarship.” Prior to that he received “one of the highest commendations awarded by the University of California, Irvine Academic Senate, the Distinguished Faculty Lectureship Award.”
Professor Currim received a B.E. in Electrical Engineering from the Victoria Jubilee Technical Institute of the University of Bombay, India, an MBA from the Univ. of Wisconsin, and M.S. (Statistics) and PhD (Business) degrees from Stanford. He has taught earlier at UCLA, New York University and Yale.