John Graham

John Graham

Professor Emeritus, Marketing and International Business, Faculty Director of the Center for Global Leadership and Director of International Programs


PhD, UC Berkeley
MBA, San Diego State University
BA, San Jose State University

Research Interest

Global marketing

International business negotiations


Business in Japan

Negotiation styles in the United States, Japan, Canada, Mexico, Brazil, Taiwan and The Peoples’ Republic of China, South Korea, France, Germany, the United Kingdom, and the Soviet Union

John Graham is an expert in global marketing, international business negotiations, and business in Greater China and Japan.  He has co-authored several books:  International Marketing (with Philip R. Cateora and Mary C. Gilly), McGraw-Hill, 14th edition, 2009; Global Negotiation: The New Rules (with William Hernandez Requejo), Palgrave Macmillan, 2008; Doing Business with the New Japan (with James Day Hodgson and Yoshihiro Sano), Rowman & Littlefield, 2008; China Now: Doing Business in the World’s Most Dynamic Marketplace (with N. Mark Lam), McGraw-Hill, 2007; and Together Again: A Creative Guide to Successful Multigenerational Living (with Sharon Graham Niederhaus), M. Evans, 2007. Marketing. See and for details.

He has also published extensively in academic and management journals including Harvard Business Review, MIT Sloan Management Review, Journal of Marketing, Management Science, Marketing Science, Journal of Consumer Research, Journal of International Business Studies, Strategic Management Journal, and the Journal of Higher Education.

Professor Graham has been interviewed by numerous local, national, and international broadcast media outlets, including “NBC Nightly News” and the BBC, and written several articles for the Los Angeles Times, La Opinion, and the New York Times. 

He has also been a consultant for executive groups for major corporations, associations and institutions. They include Toyota Motor Sales, AT&T, the United States Trade Representative, the United States Institute of Peace, and The National Institute of Health.