Kevin Duane Bradford

Kevin Duane Bradford

Professor of Teaching and Associate Dean of Undergraduate Programs

SB1 3205  


PhD, University of Florida
MBA, University of Notre Dame
BA, University of Northern Iowa

Research Interest

Personal Selling

Sales Management

Distribution of Firearms

Marketing Practices of Guns

Gun Culture

Kevin D. Bradford is a professor of teaching at the Paul Merage School of Business and has been at UCI since 2016.  Kevin was recently appointed the Associate Dean of Undergraduate Programs at the Paul Merage School of Business. Additionally, he was recently named an Inclusive Excellence Professor for UCI. Kevin’s academic experience includes a B.A. from the University of Northern Iowa, an MBA from the University of Notre Dame and his Ph.D. from the University of Florida. He has research published in Journal of the Academy of Marketing Science, Journal of Personal Selling and Sales Management, Journal of Business Research, Journal of Marketing Theory and Practice, Journal of Retailing, International Journal of Research in Marketing, Marketing Letters and Journal of Public Policy and Marketing. Kevin’s industry experience includes five years in a relationship management role with International Business Machines. His current role is Professor of Teaching at the University of California, Irvine. 

Kevin’s research focuses on developing understanding of significant issues within the marketing system and its relationship to society. This system can be viewed as consisting of three sets of actors – marketers, customers and public policymakers. To this point his work has centered on all three; the marketing domain (e.g., salespeople and the development of relationships), the customer domain (e.g., buyer-seller relationships) and public policy domain (e.g., firearm diversion). Kevin received an “Excellence in Sales Scholarship Award” from the American Marketing Association’s special interest group supporting research in the selling and sales management. He also received the honorable mention award for the “Best Paper Contributing to Theory and Practice to Retail Marketing”.