Kimberly Grantham (PhD – Duke University) is a Principal Lecturer at the University of Georgia in the Terry College of Business. Her research interests include customer service experiences, consumers’ use of word-of-mouth information, and factors that influence customer decisions in customer-enriched service environments. Dr. Grantham’s research has appeared in the Journal of the Academy of Marketing Science, Journal of Learning in Higher Education, Quality Assurance in Education, and the Asia Pacific Journal of Management.

Dr. Grantham’s research has also been presented at numerous academic conferences including the American Marketing Association, Society for Marketing Advances, SCP Advertising and Consumer Psychology, Association for Consumer Research, and the Frontiers in Services conferences. She teaches Principles of Marketing both online and in traditional classroom settings. She also teaches Integrated Marketing Communications, Consumer Behavior, and Multicultural Marketing.

Dr. Grantham has taught at UGA for the past 21 years. She has worked with clients such as the Georgia Department of Revenue, the Home Depot and Cricket Wireless / AT&T on customer service and personal branding initiatives. Dr. Grantham is the 2023 recipient of the The Mary McLeod Bethune Educator Award; recognized as a professor who has excelled in her efforts to advance social justice in the classroom and beyond, and to captivate, reach, and teach students, while positively impacting the community