Krystal Jalene Thomas, Negratude LLC, a purpose driven content development and
branded entertainment company. Twice recognized as “One to Watch” by the Producers
Guild of America and named to the “Roots 100” list of emerging and established media
leaders, her work has been featured at the New York Television Festival, the Newport
Beach Film Festival, Orlando Film Festival, the Canadian International Women’s Film
Festival and Sundance. She has also produced for Disney, WB, BET, Showtime, and
PBS.

Krystal began her career at Accenture in strategy. The promise of connecting digital to the
masses led her to marketing. After agency stints at Magnet Interactive and IBM, she
launched and led two global digital marketing agencies for KardstadtQuelle and Omnicom;
with a client list boasting brands like Kaiser Permanente, Kellogg’s, BMW, Nissan, AT&T,
USA Networks, FedEx, Abbott, and Western Digital. Outside of agency, Krystal led
marketing for Assante US, overseeing all American brand and advertising initiatives for the
company. Considered a pioneer of the branded entertainment movement uniting content,
brands and media, she chartered and managed strategic marketing partnerships for a
roster of 500 professional athletes in football, basketball, baseball and Olympic sports.
Krystal holds a BSBA from the UC Berkeley Haas School of Business, and an MFA from
the Peter Stark Producing Program at USC School of Cinematic Arts.