Luke Rhee

Luke Rhee

Assistant Professor

SB2 405    Personal website  


PhD, Northwestern University
MS, UC Berkeley
BS, Seoul National University

Research Interest

Behavioral Strategy

Cognitive Advantage


Luke Rhee is an Assistant Professor of Strategy at the Paul Merage School of Business at the University of California, Irvine. Prior to joining UC Irvine in July 2018, Luke was an Assistant Professor of Technology Management at New York University. Also, he worked as a software engineer at IBM Almaden Research Center in the Bay Area. He received his PhD in Management and Organizations from Northwestern University's Kellogg School of Management.

His research lies at the intersection of behavioral strategy and organization theory, with particular emphasis on the role of cognition for innovation. His current research goal is to understand cognitive processes creating competitive advantage in individual creativity and firm innovation. Empirical settings for his work range from engineers working within a mobile services company to software firms in the US to hierarchical business groups in South Korea. He uses diverse quantitative research methods (e.g. text mining, social networks analysis, and field experiments) to study relationships between cognition and innovation. His recent research appears in Harvard Business Review, Industrial and Corporate Change, Organization Science and Strategic Management Journal.