Luke Rhee (이승현) is an Assistant Professor of Strategy and Entrepreneurship at the Paul Merage School of Business at the University of California, Irvine. Prior to joining UC Irvine, Luke was an Assistant Professor of Technology Management at New York University. Also, he worked as a software engineer at IBM Almaden Research Center in the Bay Area. He holds a PhD in Management and Organizations from Northwestern University, an MS in Information Management and Systems from UC Berkeley, and a BS in Industrial Engineering from Seoul National University.

His research lies at the intersection of behavioral strategy and organization theory, with particular emphasis on the role of cognition for innovation, creativity and decision making. Currently, his research focuses on exploring the role of generative artificial intelligence (AI) in organizational contexts, by examining how generative AI addresses cognitive constraints to facilitate knowledge transfer and enhance organizational learning. He is at the forefront of using advanced technologies, employing machine learning to analyze large-scale textual data from internal corporate documents and various online platforms, and using network analysis drawn from intrafirm survey data.

His research has been published in leading academic journals, including Academy of Management Journal, Industrial and Corporate Change, Organization Science, and Strategic Management Journal, and has reached a broader audience through features in practitioner-oriented outlets like Harvard Business Review. His work has received best paper awards from top academic conferences, including Academy of Management and Strategic Management Society. He has organized and moderated numerous symposium sessions with leading scholars in organizational learning, innovation and behavioral strategy (e.g., The Attention-Based View and The Behavioral Theory at 10). Currently, he serves on the editorial boards of two top journals, Organization Science and Strategy Science.

His primary teaching areas focus on innovation and entrepreneurship. Currently, he teaches courses such as Lean Startup, New Venture Management, and Strategy in the AI Age to a diverse range of students, including undergraduates, full-time and part-time MBA students, and those in executive programs. His pedagogical approach emphasizes hands-on exercises in idea generation, problem-solving, and decision-making, which are facilitated through in-class simulation games and case studies. Additionally, he delivers external lectures and offers consulting services, focusing on the role of leadership in innovation and adaptation for company executives, as well as on behavioral strategies to enhance creativity and performance for general audiences.