Luke Rhee

Luke Rhee

Assistant Professor

SB2 405    Personal website  


PhD, Northwestern University
MS, UC Berkeley
BS, Seoul National University

Research Interest

Behavioral Strategy

Cognitive Advantage


Luke Rhee is an Assistant Professor of Strategy at the Paul Merage School of Business at the University of California, Irvine. Prior to joining UC Irvine in July 2018, Luke was an Assistant Professor of Technology Management at New York University. Also, he worked as a software engineer at IBM Almaden Research Center in the Bay Area. He received his PhD in Management and Organizations from Northwestern University's Kellogg School of Management in 2016.

His research lies at the intersection of behavioral strategy and organization theory, with particular emphasis on the role of cognition for innovation. His current research goal is to understand cognitive processes creating competitive advantage in individual creativity and firm innovation. Empirical settings for his work range from engineers working within a mobile services company to software firms in the US to hierarchical business groups in South Korea. He uses diverse quantitative research methods (e.g. text mining, social networks analysis, and field experiments) to study relationships between cognition and innovation. His recent research appears in Harvard Business Review, Industrial and Corporate Change, Organization Science and Strategic Management Journal.

Publications & Working Papers

Peer-Reviewed Publications

  • Ocasio, W., Rhee, L. and Boynton, D. 2020. March and the Pursuit of Organizational Intelligence: The Interplay between Procedural Rationality and Sensible Foolishness. Industrial and Corporate Change 29(1): 225-239
  • Rhee, L., Ocasio, W., and Kim, T. 2019. Performance Feedback in Hierarchical Business Groups: The Cross-Level Effects of Cognitive Accessibility on R&D Search Behavior. Organization Science 30(1): 51-69
  • Rhee, L. and Leonardi, P. 2018. Which Pathway to Good Ideas? An Attention-Based View of Innovation in Social Networks. Strategic Management Journal 39(4): 1188-1215 
  • Leonardi, P. and Rhee, L. 2018. Finding New Ideas When You Don’t Have a Broad Network. Harvard Business Review Online

Working Papers

  • Rhee, L. The Behavioral Theory of Business Groups: How Family CEOs Respond to Performance Feedback.
  • Rhee, L., Zajac, E. and Ocasio, W. Do You See What I See? How Attentional Congruence Contributes to Alliance Portfolio Performance.
  • Joseph, J., Rhee, L. and Wilson, A. Learning within Hierarchies: Member Turnover, Code Change, and Recombinant Innovation in the Multiunit Firm.
  • Rhee, L. and Leonardi, P. Attention Biases in Social Networks.