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Matthew Hawkins

Matthew Hawkins

Lecturer

SB2 324

matthewallen.hawkins@esade.edu  

Matthew Hawkins is a PhD candidate at ESADE, located in Barcelona, Spain. His dissertation focuses on understanding the impact culture has on brand extensions. He is also interested in integrating the fields of knowledge management and branding. Prior to starting his PhD, Matthew worked at Newport Partners, a consulting firm focused on technology and innovation in the housing sector. There he moderated numerous focus groups and conducted field research on evaluating new products.