Robin Keller
Professor Emerita
Contact Info
SB2 327
lrkeller@uci.edu
949.824.6348
Education
PhD, University of California, Los Angeles
MBA, University of California, Los Angeles
BA, University of California, Los Angeles
Research Interests
Creative Problem Structuring
Cross-Cultural Decision Making
Fairness in Decision Making
Decision Analysis Theory and Applications
Medical Decision Making
Multiple Attribute Decision Making
Probability Judgments
Ambiguity of Probabilities or Outcomes
Risk Analysis for Terrorism, Environmental, Health, and Safety Risks
Time Preferences and Discounting
Utility Models
Models of Risk
Robin Keller
Professor Emerita
SB2 327
949.824.6348
Education
PhD, University of California, Los AngelesMBA, University of California, Los Angeles
BA, University of California, Los Angeles
Research Interest
Creative Problem Structuring
Cross-Cultural Decision Making
Fairness in Decision Making
Decision Analysis Theory and Applications
Medical Decision Making
Multiple Attribute Decision Making
Probability Judgments
Ambiguity of Probabilities or Outcomes
Risk Analysis for Terrorism, Environmental, Health, and Safety Risks
Time Preferences and Discounting
Utility Models
Models of Risk
L. Robin Keller’s decision analysis research spans the areas of multiple attribute decision making, fairness, perceived risk, probability biases, problem structuring, temporal discounting, and planning protection against terrorism, environmental, health, and safety risks.
Prof. Keller joined UCI in 1982 after graduating from UCLA. She became a Professor Emerita in March 2022. She has served many roles in the school, including the Doctoral Program Director (most recently from 2009-2013), Associate Dean (for the Full-time MBA Program and for Research), and Area Coordinator for Operations and Decision Technologies.
Dr. Keller received the 2015 Ramsey Medal for distinguished contributions to decision analysis, from the Decision Analysis Society of INFORMS. She was elected the 2014 President-elect of the Institute for Operations Research and the Management Sciences (INFORMS), 2015 INFORMS President, and 2016 INFORMS Past President. She was named a Fellow of the INFORMS in October 2004 for her contributions to operations research and management science and she received the 2006 Kimball Medal from INFORMS. She has also served as Vice President-Finance and Council Member of the Institute of Management Sciences and was a founding Director-at-Large of INFORMS. She is also a past president of the Decision Analysis Society of INFORMS. She was the Editor-in-Chief of Decision Analysis, published by INFORMS, from 2007-2012.
Prof. Keller served on the National Academy of Sciences Committee on Ranking FDA Product Categories Based on Health Consequences and as the decision analyst on another committee examining radiation protection in the event of a nuclear incident due to an accident or terrorism. She also served on the U.S. National Committee for the International Institute for Applied Systems Analysis (IIASA), from 2007-2012.
Dr. Keller served as a program director for the Decision, Risk, and Management Science Program of the U.S. National Science Foundation from 1989-1991, and has conducted studies funded by the U.S. National Science Foundation, Environmental Protection Agency and the Department of Energy. She has published around 80 journal articles, technical reports, book chapters and reviews.
- Designing Safety Regulations for High-Hazard Industries,” National Academies of Sciences, Engineering, and Medicine. 2017. Washington, DC: The National Academies Press. This book is authored by the Committee for a Study of Performance-Based Safety Regulation. Keller served as one of the decision analysts on the committee. Freely downloadable at https://www.nap.edu/catalog/24907/designing-safety-regulations-for-high-hazard-industries.
- "A Risk-Characterization Framework for Decision-Making at the Food and Drug Administration," Committee on Ranking FDA Product Categories Based on Health Consequences Phase II Report Book (May 2011), Board on Environmental Studies and Toxicology, Division on Earth and Life Studies, National Research Council, Institute of Medicine, Sponsored by the U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES, for the FDA.
- "Letter Report on the Development of a Model for Ranking FDA Product Categories on the Basis of Health Risks," Committee on Ranking FDA Product Categories Based on Health Consequences, February 17, 2009, Board on Environmental Studies and Toxicology, Division on Earth and Life Studies, National Research Council, Institute of Medicine.
- “Distribution and Administration of Potassium Iodide in the Event of a Nuclear Incident,” Committee to Assess the Distribution and Administration of Potassium Iodide in the Event of a Nuclear Incident, Board of Radiation Effects Research, Division of Earth and Life Studies, National Research Council of the National Academies, National Academies Press, Washington, DC, 2004. (Keller served as the decision analyst on the committee of scientists.)
Check for further updates at http://faculty.sites.uci.edu/lrkeller/
- Alexander Robinson (Merage PhD, CSX), L. Robin Keller, Cristina del Campo (Complutense University of Madrid, former Merage visitor), “Building Insights on True Positives vs. False Positives: Bayes’ Rule”, forthcoming as of February 2022, Decision Sciences Journal of Innovative Education. https://onlinelibrary.wiley.
com/toc/15404609/0/0 - James M. Leonhardt (Merage PhD alumnus, Univ. of Nevada, Reno), L. Robin Keller & Ronald S. Lembke (UN Reno) “Communicating Health Risks to the Public”, Przegląd Organizacji (Organization Review in English), 2021, number 1, pp. 39-44. Press coverage: https://merage.uci.edu/news/2021/04/A-Pictograph-Is-Worth-A-Thousand-Words-Communicating-Health-Risks-for-Medications-and-Vaccines.html.
- Jay Simon (Merage PhD alumnus), Donald Saari (Professor Emeritus, UCI Social Science), L. Robin Keller, “Interdependent Altruistic Preference Models”, Decision Analysis, Sept. 2020, 17(3): 189-207, https://pubsonline.informs.org/doi/abs/10.1287/deca.2020.0411. Finalist for the 2020 Decision Analysis Special Recognition Award.
- Jeffery L. Guyse (Merage alumnus), L. Robin Keller, Candice H. Huynh (Merage PhD alumna), “Valuing Sequences of Lives Lost or Saved Over Time: Preference for Uniform Sequences”, Decision Analysis, March 2020, 17(1): 24-38, https://doi.org/10.1287/deca.2019.0397, Winner of the 2020 Clemen-Kleinmuntz Decision Analysis Best Paper Award, formerly called the Decision Analysis Special Recognition Award. This award, with a $2000 prize, is given annually for the paper most worthy of recognition published in Decision Analysis.
- Cristina del Campo (Merage visitor in 2019 and 2016, Universidad Complutense de Madrid), Jiaru Bai (Merage PhD alumna), L. Robin Keller, “Comparing Markov and non-Markov Alternatives for Cost-effectiveness Analysis: Insights from a Cervical Cancer Case”, Operations Research for Health Care. Volume 21, June 2019, Pages 32-43. https://doi.org/10.1016/j.orhc.2019.04.001
- James Leonhardt (Merage PhD alumnus), L. Robin Keller, “Do Pictographs Affect Probability Comprehension and Risk Perception of Multiple-Risk Communications?” Journal of Consumer Affairs, Fall 2018, 52(3), pp. 756-769, published in Early View on 4-6-2018. http://dx.doi.org/10.1111/joca.12185. Leonhardt-Keller- JOCA-Final
- L. Robin Keller, Jay Simon (Merage
PhD alumnus), “Preference Functions for Spatial Risk Analysis”, Risk Analysis, January 2019, 39(1), pp. 244-256, in Special Issue: Advances in Spatial Risk Analysis.Version of Record online: 7 SEP 2017 | DOI: 10.1111/risa.12892.,http://onlinelibrary.wiley.com/doi/10.1111/risa.12892/ full. - Luping Sun, Xiaona Zheng, Meng Su, L. Robin Keller (2017), "Intention-Behavior Discrepancy of Foreign versus Domestic Brands in Emerging Markets: The Relevance of Consumer Prior Knowledge," Journal of International Marketing, published by the American Marketing Association, Vol. 25, No. 1, pp. 91-109, https://journals.sagepub.com/doi/10.1509/jim.15.0123.
- L. Robin Keller and Yitong Wang (Merage doctoral alumnus) “Information Presentation in Decision and Risk Analysis: Answered, Partly Answered, and Unanswered Questions,” 2017, Risk Analysis, 37(6): 1132–1145, accepted August 7, 2016. http://onlinelibrary.wiley.
com/doi/10.1111/risa.12697/ full. Appeared online in early view prior to print: 21 SEP 2016 | DOI: 10.1111/risa.12697. - Jiaru Bai (Merage PhD alumna), Cristina del Campo (Universidad Complutense de Madrid and UCI visitor in 2016), L. Robin Keller, “Markov Chain Models in Practice: A Review of Low Cost Software Options,” Publication in English, Spanish version also available: “Modelos de Cadenas de Markov en la Práctica: Una Revisión de Opciones de Software de Bajo Coste,” Investigación Operacional, 2017, Volume 38 (Issue 1), pp. 56-62, http://rev-inv-ope.univ-paris1.fr/volumes-since-2000/volume-38-2017. This paper was written in Spanish (and English) to facilitate communication with Spanish-speaking scholars in Cuba and elsewhere, who aim to conduct Markov
cost effectiveness analyses and would benefit fromlow cost software alternatives. The working paper is in English and Spanish versions: investigacion_operacional_2016_06_28_Bai_delCampo_Keller_English, investigacion_operacional_2016_Bai_delCampo_Keller. - Liangyan Wang (Merage alumna and Professor of Marketing, Antai Management School, Shanghai Jiao Tong University), Shijian Wang (just graduated student of marketing), L. Robin Keller, Jie Li (Assoc. Prof. of Market., Shanghai Jiao Tong Antai Mgt Sch.), “Thinking Styles Affect Reactions to Brand Crisis Apologies,” European Journal of Marketing, 50(Issue 7/8), Sept. 2016, pp. 1263-1289. abstract: http://www.emeraldinsight.com/doi/abs/10.1108/EJM-07-2014-0457, http://dx.doi.org/10.1108/EJM-07-2014-0457.
- Baozhou Lu (School of Economics & Management, China University of Petroleum (UPC)), Tao Zhang (Shanghai Jiao Tong Ph.D. student & UPC), Liangyan Wang (Merage PhD alumna), L. Robin Keller, “Trust Antecedents, Trust and Online Microsourcing Adoption: An Empirical Study from the Resource Perspective,” Decision Support Systems, 85 (May 2016) pp. 104–114, http://www.sciencedirect.com/science/article/pii/S0167923616300288.
- Lindsey E. Minion, MD (Univ. of Arizona Cancer Center & Creighton University at St. Joseph’s Hospital and Medical Center, Phoenix); Jiaru Bai (then a Merage doctoral student); Bradley J. Monk, MD (Gynecologic Oncology, UCI); L. Robin Keller, PhD; Ramez N. Eskander, MD (Gynecologic Oncology, UCI); Gareth K. Forde, MD, PhD, MBA (Gynecologic Oncology, UCI); John K. Chan, MD (California Pacific Palo Alto Medical Foundation, Sutter Cancer Institute, San Francisco), Krishnansu S. Tewari (Gynecologic Oncology, UCI), “A Markov Model to Evaluate Cost-Effectiveness of Antiangiogenesis Therapy Using Bevacizumab in Advanced Cervical Cancer,” Gynecologic Oncology, 137 (3), June 2015, 490-496. Accepted 2-28-2015. Available online on 10 March 2015, http://www.sciencedirect.com/science/article/pii/S0090825815006769#.
- Yitong Wang, Liangyan Wang, L. Robin Keller, "Discounting over Subjective Time: Subjective Time Perception Helps Explain Multiple Discounted Utility Anomalies", International Journal of Research in Marketing, 32(2015), pp.445-448, http://dx.doi.org/10.1016/j.ijresmar.2015.08.006.
- Jay Simon (Merage doctoral alumnus, Associate Professor, American U.), Craig W. Kirkwood, (W. P. Carey School of Business, Arizona State University), L. Robin Keller, “Decision Analysis with Geographically Varying Outcomes: Preference Models and Illustrative Applications”, Operations Research. Jan.-Feb.2014, 62(1) 182-194. Online in Articles in Advance on Dec. 16, 2013, http://pubsonline.informs.org/doi/pdf/10.1287/opre.2013.1217, Abstract PDF.
- Tianjun Feng (UCI Merage doctoral alumnus, Professor at Fudan University), L. Robin Keller, Ping Wu (Fudan University), Yifan Xu (Fudan University), "An Empirical Study of the Toxic Capsule Crisis in China: Risk Perceptions and Behavioral Responses”, accepted 6-18-2013, online in early view on 7-16-13,
doi : 10.1111/risa.12099, Risk Analysis. 2014 34(4) 698-710. - Yitong Wang (UCI Merage doctoral alumnus), Tianjun Feng (UCI Merage doctoral alumnus, Professor at Fudan University), L. Robin Keller, “A Further Exploration of the Uncertainty Effect”, Journal of Risk and Uncertainty, December 2013 47(3) 291-310. http://link.springer.com/article/10.1007%2Fs11166-013-9180-x
- Dipayan Biswas (UCI Merage doctoral alumnus, Frank Harvey Endowed Professor of Marketing, University of South Florida), L. Robin Keller, Bidisha Burman (Appalachian State), “Making probability judgments of future product failures: The role of mental unpacking” Journal of Consumer Psychology. April 2012. 22(2), 237-248.
doi :10.1016/j.jcps.2011.03.002 - James M. Leonhardt (Marketing doctoral student at the time, now Assistant Professor, New Mexico State), L. Robin Keller and Cornelia Pechmann, October 2011
,“ Avoiding the Risk of Responsibility by Seeking Uncertainty: Responsibility Aversion and Preference for Indirect Agency When Choosing for Others”, Journal of Consumer Psychology. 21(4) 405-413.doi :10.1016/j.jcps.2011.01.001 - Tianjun Feng (UCI Merage doctoral alumnus, professor at Fudan University), L. Robin Keller, Liangyan Wang (UCI Merage doctoral
alumna , professor at Shanghai Jiao Tong University), and Yitong Wang (UCI Merage doctoral student). “Product Quality Risk Perceptions and Decisions: Contaminated Pet Food and Lead-Painted Toys” Risk Analysis, October 2010, 30(10), 1572–1589 - Tianjun Feng (UCI Merage doctoral alumnus, professor at Fudan University), L. Robin Keller, Xiaona Zheng (Associate Professor at Peking University and former Merage doctoral student, who graduated from Duke when she moved there with our Prof. Jeannette Song), 2011, “Decision Making in the Newsvendor Problem: A Cross-national Laboratory Study” OMEGA, The International Journal of Management Science. 39(1) 41-50.
- L. Robin Keller, Craig W. Kirkwood (Arizona State University), and Nancy S. Jones, (Baltimore Metropolitan Council). 2010. “Assessing Stakeholder Evaluation Concerns: An Application to the Central Arizona Water Resources System” Systems Engineering. Volume 13(1), 58-71.
- Tianjun Feng, L. Robin Keller, Xiaona Zheng. 2008. “Modeling Multi-Objective Multi-Stakeholder Decisions: A Case-Exercise Approach. INFORMS Transactions on Education. 8(3) 103-114
- L. Robin Keller, Rakesh K. Sarin, Jayavel Sounderpandian, “An Examination of Ambiguity Aversion: Are Two Heads Better Than One
? Judgment and Decision Making, (Dec. 2007) 2(5), 390-397. (Appeared in Dec. 2007, vol. 2, issue 6, but header on paper says issue 5.) - Tianjun Feng and L. Robin Keller, “A Multiple-Objective Decision Analysis for Terrorism Protection: Potassium Iodide Distribution in Nuclear Incidents”, Decision Analysis, (June 2006), 3 (2): 76-93.
- S. David Brazer and L. Robin Keller, “A Conceptual Framework for Multiple Stakeholder Educational Decision Making” International Journal of Education Policy and Leadership, Volume 1, number 3, pages 1-14. September 18, 2006, retrieved from http:/www.ijepl.org.
- Joanna L. Ho, L. Robin Keller, and Pamela Keltyka, “How Do Information Ambiguity and Timing of Contextual Information Affect Managers’ Goal Congruence in Making Investment Decisions in Good Times vs. Bad Times?” Journal of Risk and Uncertainty, 31 (Sept. 2005) 2: 163-186.
- Joanna L. Ho, L. Robin Keller, and Pam Keltyka, “Effects of Outcome and Probabilistic Ambiguity on Managerial Choices” Journal of Risk and Uncertainty, 24 (2002) 1: 47-74.
- Joanna L. Ho, L. Robin Keller, and Pam Keltyka, “Managers’ Variance Investigation Decisions: An Experimental Examination of Probabilistic and Outcome Ambiguity” Journal of Behavioral Decision Making, 14, 257-278, 2001.
- Jeffery L. Guyse, L. Robin Keller and Thomas Eppel “Valuing Environmental Outcomes: Preferences for Constant or Improving Sequences” Organizational Behavior and Human Decision Processes, Vol. 87, No. 2, March 2002, 253-277. (recipient of finalist award in Decision Analysis Society of INFORMS Student Paper Competition)
- L. Robin Keller and Elisabetta Strazzera “Examining Predictive Accuracy Among Discounting Models” Journal of Risk and Uncertainty, Vol. 24:2, 143-160, 2002.
- Monika I. Winn and L. Robin Keller, “A Modeling Methodology for Multi-Objective Multi-Stakeholder Decisions: Implications for Research” Journal of Management Inquiry, Vol. 10, No. 2, June 2001, 166-181. (Winner of the “Breaking the Frame Award” at Western Academy of Management meeting in March 2002 by the Journal of Management Inquiry for best paper of 2001.)
- Wen-Qiang Bian and L. Robin Keller, “Patterns of Fairness Judgments in North America and the People’s Republic of China” Journal of Consumer Psychology, 8 (3), 1999, 301-320.
- Wen-Qiang Bian and L. Robin Keller, “Chinese and Americans Agree on What Is
Fair, but Disagree on What Is Best in Societal Decisions Affecting Health and Safety Risks” Risk Analysis, 19 (3), 1999, 433-446. - Young-Hee Cho, L. Robin Keller, and M. Lynne Cooper, “Applying Decision-Making Approaches to Health Risk-Taking Behaviors: Progress and Remaining Challenges” Journal of Mathematical Psychology, 43(2), June 1999, 261-285.
- L. Robin Keller and Craig W. Kirkwood, “The Founding of INFORMS: A Decision Analysis Perspective” Operations Research, 47 (1), January-February 1999, 16-28.
- Lauraine G. Chestnut, L. Robin Keller, William E. Lambert, and Robert Rowe, “Measuring Heart Patients’ Willingness to Pay for Changes in Angina Symptoms” Medical Decision Making, January-March, Vol. 16, 1996, pp. 65-77.
- L. Robin Keller and Rakesh K. Sarin, “Fair Processes for Societal Decisions Involving Distributional Inequalities” Risk Analysis, Vol. 15, No. 1 (February 1995), pp. 49-59.
- Joanna Ho and L. Robin Keller, “The Effect of Inference Order and Experience-Related Knowledge on Diagnostic Conjunction Probabilities” Organizational Behavior and Human Decision Processes, 1994; 59: 51-74.
- Stuart Eriksen and L. Robin Keller, “A Multi-Attribute Utility Approach to Weighing the Risks and Benefits of Pharmaceutical Agents” Medical Decision Making, 1993; 13:118-125.
- L. Robin Keller, Uzi Segal, and Tan Wang, “The Becker-de Groot-Marschak Mechanism and Generalized Utilized Theories: Theoretical Predictions and Empirical Observations” Theory and Decision, 34:83-97, 1993.
- Richard L. Daniels and L. Robin Keller, “Choice-Based Assessment of Utility Functions” Organizational Behavior and Human Decision Processes, Vol. 52, 1992, pp. 524-543.
- Richard L. Daniels and L. Robin Keller, “An Experimental Evaluation of the Descriptive Validity of Lottery Dependent Utility Theory” Journal of Risk and Uncertainty, Vol. 3, 1990, pp. 115-134.
- L. Robin Keller, “Decision Research with Descriptive, Normative, and Prescriptive Purposes-Some Comments” Annals of Operations Research, Vol. 19, (volume on Choice Under Uncertainty edited by Peter Fishburn and Irving H. LaValle), 1989, pp. 485-487. (Entire edited volume won 1991 Decision Analysis Publication Award from the ORSA Decision Analysis Special Interest Group.)
- L. Robin Keller, “The Role of Generalized Utility Theories in Descriptive, Prescriptive, and Normative Decision Analysis” Information and Decision Technologies, Vol. 15, 1989, pp. 259-271.
Check for further updates at http://faculty.sites.uci.edu/lrkeller/
- Jeffery L. Guyse (Merage alumnus and Professor, California State Polytechnic University, Pomona), Candice H. Huynh (Merage alumna and Associate Professor, Cal Poly, Pomona), L. Robin Keller, Jay Simon (Merage alumnus and Associate Professor, American University), “When Are We Willing to Wait? Prescriptive Challenges in Evaluating Intertemporal Outcomes”, February 2022, submitted as a proposed chapter in the forthcoming book edited by Matthias Seifert, Florian Federspiel and Gilberto Montibeller, Behavioral Decision Analysis, for the Springer International Series in Operations Research and Management Science.
- Candice H. Huynh, Jay Simon, L. Robin Keller, “Decision Technologies”, February 2016. Invited chapter 32 in volume II, in Wiley-Blackwell Handbook of Judgment and Decision Making- 2 Volume Set, eds. Gideon Keren and George Wu. Malden (MA): Blackwell (pages 903-923).http://www.wiley.com/WileyCDA/WileyTitle/productCd-1118468392.html. ISBN: 978-1-118-46839-5.
- Stuart Eriksen, Candice H. Huynh, and L. Robin Keller. 2013. “Decision Trees” in Saul I. Gass and Michael C. Fu (eds.) Encyclopedia of Operations Research & Management Science, 3rd edition. Springer London, Limited, ISBN 1441911545, 9781441911544, [Chapter PDF](7 pages). Updated version of chapter by Eriksen and Keller, in Saul I. Gass and Carl M. Harris (eds.), Encyclopedia of Operations Research and Management Science, Kluwer Academic Publishers, Hingham, MA, 1996, pp. 159-161; second centennial edition
- Jay Simon, Yitong Wang, and L. Robin Keller, online 2010, January 2011 in print, “Paradoxes and violations of normative decision theory” Encyclopedia of Operations Research and Management Science, Hoboken (NJ): Wiley. [Chapter PDF](7 pages)
- L. Robin Keller, Tianjun Feng, and Yitong Wang, online 2010, January 2011 in print, “Fairness and equity in societal decision analysis,” Encyclopedia of Operations Research and Management Science, Hoboken (NJ): Wiley; 2010. [Chapter PDF](9 pages)
- Yitong Wang, L. Robin Keller, and Jay Simon, online 2010, January 2011 in print, “Descriptive models of perceived risk,” Encyclopedia of Operations Research and Management Science, Hoboken (NJ): Wiley. [Chapter PDF](9 pages)
- L. Robin Keller, Tianjun Feng and Yitong Wang, online 2010, January 2011 in print, “Measures of risk equity,” Encyclopedia of Operations Research and Management Science, Hoboken (NJ): Wiley. In press. [Chapter PDF](12 pages)
- L. Robin Keller, Jay Simon, Yitong Wang, 2009, “Multiple objective decision analysis involving multiple stakeholders,” Chapter 7 in Mohammad R. Oskoorouchi (ed.) Tutorials in Operations Research- Decision Technologies and Applications, Hanover, MD: Institute for Operations Research and the Management Sciences. [Chapter PDF](17 pages)
- S. David Brazer and L. Robin Keller (2008), “A design research approach to investigating educational decision making,” in Handbook of Design Research Methods in Science, Technology, Engineering, and Mathematics Learning and Teaching, Kelly, A. E., Lesh, R.A., & Baek, J. Y. (Eds.), Routledge, Taylor and Francis: New York, 284-296.
- Dipayan Biswas, L. Robin Keller, Bidisha Burman (2007), “Making Probability Judgments of Future Product Failures: Packing versus Unpacking the Problem” 2007 Association for Consumer Research Conference Proceedings
[5 page extended abstract] - Monika I. Winn and L. Robin Keller, “Harnessing Complexity, Idiosyncrasy and Time: A Modeling Methodology for Corporate Multi-Stakeholder Decisions” in Donna J. Wood and Duane Windsor (eds.), International Association for Business and Society 1999 Proceedings of Tenth Annual Conference held in Paris, France, June 1999, 482-487.
- Stuart Eriksen and L. Robin Keller, “Decision Trees” in Saul I. Gass and Carl M. Harris (eds.), Encyclopedia of Operations Research and Management Science, Kluwer Academic Publishers, Hingham, MA, 1996, pp. 159-161; second centennial edition, 2001, pp. 202-205, ISBN 0-7923-7827-X
- Ivy Broder and L. Robin Keller, “Fairness of Distribution of Risks with Applications to Antarctica” in Barbara Mellers and Jonathan Baron (eds.), Psychological Perspectives on Justice: Theory and Application, Cambridge University Press, Ch. 14, pp. 292-312, 1993.
- L. Robin Keller, “Properties of Utility Theories and Related Empirical Phenomena” in Ward Edwards (ed.), Utility Theories: Measurements and Applications, Kluwer, 1992 (hardback), pp. 3-23. (Also in paperback, 1993, Kluwer.)
- L. Robin Keller and Joanna Ho, “Decision Problem Structuring” in Andrew Sage (ed.), Concise Encyclopedia of Information Processing in Systems and Organizations, Oxford, England: Pergamon Press, 1989, pp. 103-110.
- L. Robin Keller and William E. Lambert, “Multiattribute Utility Modeling of Cardiac Health Effects from Carbon Monoxide Exposure” in Y. Sawaragi, K. Inoue, and H. Nakayama (eds.), Toward Interactive and Intelligent Decision Support Systems, Volume 2, 1987; in Lecture Notes in Economics and Mathematical Systems series, Volume 286, Springer Verlag, Berlin, pp. 200-209.
- L. Robin Keller and Moshe F. Rubinstein, “A Decision Model Framework for a Class of Societal Problems” in Applied Numerical Modeling: Proceedings of the Second International Conference, held at the Madrid Polytechnic University, Spain, September 1978, ed. by E. Alarcon and C. Brebbia, Pentech Press, London, England, 1979, pp. 41-52.
- Moshe F. Rubinstein, L. Robin Keller, and Edward A. Kazmarek, “Patterns of Problem Solving: A Campus wide Course at UCLA” in James Lubkin, ed., The Teaching of Elementary Problem Solving in Engineering and Related Fields, American Society for Engineering Education, One Dupont Circle, Suite 400, Washington, D.C., 1980, pp. 11-20. [Abstract]
Check for further updates at http://faculty.sites.uci.edu/lrkeller/
- June 2013: Rakesh K. Sarin and L. Robin Keller, “Group Decisions, Preference Elicitation, Experienced Utility, Survival Probabilities, and Portfolio Value of Information- From the Editors” Decision Analysis 10(2) 99-102.
- March 2013: Rakesh K. Sarin and L. Robin Keller, “Probability Approximations, Anti-Terrorism Strategy, and Bull’s-Eye Display for Performance Feedback: From the Editors”, Decision Analysis 10(2)1-5.
- December 2012: L. Robin Keller, Ali Abbas, J. Eric Bickel, Vicki Bier, David Budescu, John C. Butler, Enrico Diecidue, Robin L. Dillon-Merrill Raimo P. Hämäläinen Kenneth C. (Casey) Lichtendahl, Jr., Jason R. W. Merrick, Jay R. Simon, George Wu, “Brainstorming, Multiplicative Utilities, Partial Information on Probabilities or Outcomes, and Regulatory Focus – From the Editors” Decision Analysis 9(4) 297-302.
- September 2012: L. Robin Keller and Kelly M. Kophazi, “Copulas, Group Preferences, Multilevel Defenders, Sharing Rewards, and Communicating Analytics: From the Editors” Decision Analysis 9(3) 213-218.
- June 2012: Jason R. W. Merrick Fabrizio Ruggeri, Refik Soyer, L. Robin Keller, “Games and Decisions in Reliability and Risk— From the editors” Decision Analysis 9(2) 81–85.
- March 2012: L. Robin Keller, “Decisions over Time (Exploding Offers or Purchase Regret) in Game Settings (Embedded Nash Bargaining or Adversarial Games)- From the Editor”. Decision Analysis 9(1) 1-5.
- December 2011: L. Robin Keller, Ali Abbas, J. Eric Bickel, Vicki Bier, David Budescu, John C. Butler, Philippe Delquié, Kenneth C. (Casey) Lichtendahl, Jr., Jason R. W. Merrick, Ahti Salo, George Wu, “Probability Scoring Rules, Ambiguity, Multiattribute Terrorist Utility, and Sensitivity Analysis- From the Editors”. Decision Analysis 8(4) 251-255.
- September 2011: “Multiattribute and Intertemporal Preferences, Probability and Stochastic Processes: Models and Assessment- From the Editor”.Decision Analysis 8(3) 165-169.
- June 2011: From the Editors: Deterrence, Multiattribute Utility, and Probability and Bayes’ Updating
- March 2011: Investment and Defense Strategies, Heuristics and Games: From the Editor…
- December 2010: From the Editors…
- September 2010: From the Editor…
- June 2010: From the Editors…
- March 2010: Honoring Michael H. Rothkopf’s Legacy of Rigor and Relevance in Auction Theory: From the Editors
- December 2009: From the Editors…
- September 2009: From the Editor…
- June 2009: From the Editors…
- March 2009: From the Editor…
- December 2008: From the Editors…
- September 2008: From the Editor…
- June 2008: From the Editors…
- March 2008: From the Editor…
- December 2007: From the Editors…
- September 2007: From the Editor…
- June 2007: From the Editor…
- March 2007: From the Editor…
- Winner of the 2020 Clemen-Kleinmuntz Decision Analysis Best Paper Award, “Valuing Sequences of Lives Lost or Saved Over Time: Preference for Uniform Sequences”, Decision Analysis, 17(1):24-38, March 2020
- Finalist for the 2020 Decision Analysis Special Recognition Award. “Interdependent Altruistic Preference Models”, Decision Analysis, 17(3), Sept. 2020, pp. 189-207.
- Robin Keller one of 10 women interviewed and spotlighted for longtime contributions to operations research: Kara Tucker, “Powerful, pragmatic pioneers: Personal profiles of 10 pillars of the O.R. profession who blazed trails, broke barriers and busted down doors for others to follow (plus one 'Rising Star')”, https://pubsonline.informs.org/do/10.1287/orms.2019.01.14/full/, OR/MS Today, 46(1) February 2019. Magazine editorial explains selection process; more than 30 candidates were first considered and 10 were selected (Peter Horner, “Pioneer Women of O.R.”, https://pubsonline.informs.org/do/10.1287/orms.2019.01.10/full/).
- Ramsey Medal for distinguished contributions to decision analysis, the highest award from the Decision Analysis Society of INFORMS, 2015
- Best Reviewer for Risk Analysis, 2010
- UCI Merage School of Business Faculty Service Award, June 2008
- Recognized in Who’s Who in Science and Engineering
- Kimball Medal Recipient for 2006, presented at Pittsburgh INFORMS conference, for distinguished service contributions to Operations Research and the Management Sciences.
- Tianjun Feng, L. Robin Keller, and Xiaona Zheng, “Home Depot in San Juan Capistrano: Multi-objective Multi-stakeholder Decision Case,” Fall 2005, Presentation at INFORMS conference Case Competition sponsored by INFORMS Forum on Education, recipient of Finalist award.
- INFORMS Fellow, awarded Oct. 25, 2004, for contributions to Operations Research and the Management Sciences
- Winner of the “Breaking the Frame Award” at Western Academy of Management meeting in March 2002 by the Journal of Management Inquiry for best paper of 2001, co-authored with GSM doctoral alumna Prof. Monika I. Winn of University of Victoria.
- UCI Graduate School of Management Faculty Service Award, May 1993.
- UCI Graduate School of Management Excellence in Teaching Award, to the best teacher of the year, upon vote by students, 1982-83, 1985-86.
- Decision Analysis Society of INFORMS, finalist in 1999 student paper competition (for papers with student as lead author) for Guyse, Keller, and Eppel’s “Valuing Environmental Outcomes: Preferences for Constant or Improving Sequences.”
- UCLA Graduate School of Management Outstanding Graduate, 1982-83. Recognition of academic distinction upon vote by faculty and sponsored by UCLA Alumni Association.
- UCLA Academic Senate's Special Commendation as a Teaching Assistant, 1975-76.
- Member of Beta Gamma Sigma, the national business honorary society.
- Listed in Who's Who in the West, Who's Who of Emerging Leaders in America, Who's Who in American Education, Who's Who in California, International Directory of Distinguished Leadership Dictionary of International Biography, 2000 Notable American Women, and International Who's Who of Professional and Business Women.
- USC CREATE Center (subcontract from Department of Homeland Security funds), “The Effects of Time on Anticipated Consequences of Risks,” Keller (PI), Yitong Wang (student investigator), March 2011-Sept. 2011, $19,982; Oct. 2011-Sept. 2012, $15,000 (Candice Huynh and Yuhong He, student investigators).
- The John S. and Marilyn Long Institute for U.S.-China Business and Law, $5000 grant on 7-2-2011 to Tianjun Feng (Fudan University), L. Robin Keller, and Yitong Wang (Tsinghua University), “A Cross-national Study of Food Safety Management: Comparisons between the United States and China”.
- National Science Foundation Dissertation Grant, 2010-2011, “Doctoral Dissertation Research in DRMS: Decision Research on Time, Risk, and Ambiguity.” Keller (PI), Yitong Wang (Co-PI). $6,270.
- UCI Environment Institute Grant, Winter 2009-, Principal Investigators: Bill Tomlinson (Informatics), Brett Sanders (Civil & Environmental Engineering), and Robin Keller (Merage School), “Using IT to Compress Perceived Time and Space in How People Think About Global Change: A Step Towards Behavioral Change.” $12,051 to Keller and RAs, total $48,000= $38,000 from Institute + $10,000 from UCI UWRC.
- National Science Foundation, L R. Keller (PI) and Jay Simon (co-PI), to University of California, Irvine, Proposal ID SES-0823458, “Doctoral Dissertation Research in DRMS: Cross-Disciplinary Analyses Using Multi-Attribute Utility Theory,” submitted Feb. 7, 2008, notified of recommended funding 5-28-2008, $5,200. To support Jay Simon’s dissertation expenses. (Start date 8-1-08, 12 months.) The e-Synopsis for the project: http://apps.research.uci.edu/awardsynop/. At the prompts, enter the following information: Award Number: SES-0823458 , Synopsis Cycle: 1.
- National Science Foundation, Research Center to Arizona State University, “Decision Center for a Desert City” for a 5 year Center grant, $6.9 million, 2004-2009, subsequently extended for another 5 year term. Keller serves on decision research team with Craig Kirkwood of ASU, Supported former doctoral students Tianjun Feng (non-salary research) and Jay Simon (RA support) and partial faculty summer salary in summer 2009.
- U.S. Environmental Protection Agency, “Identification and Control of Non-Point Sources of Microbial Pollution in a Coastal Wetland,” Co-Principal Investigator with PI Brett Sanders, UCI Dept. of Civil and Environmental Research, grant R-82801101-0, 8/1/00-7/31/04, $895,234, with $145,020, under Keller’s supervision on stakeholders’ perspectives. (Supporting Dipayan Biswas, Xiaona Zheng, & Tianjun Feng.)
- U.S. Environmental Protection Agency, "Assessing Preferences for Environmental Decisions with Long-Term Consequences," Principal Investigator L. Robin Keller, $181,851, 8/1/98 - 7/31/2001, under EPA/NSF STAR Partnership for Environmental Research EPA grant R826611-01-0, and a subcontract to Decision Insights, Inc., Dr. Thomas Eppel. (Supported Jeff Guyse’s doctoral dissertation work.)
| Decision Analysis | Editor-in-Chief 2007-2012 Founding Member of Editorial Board, 2004- |
| EURO Journal on Decision Processes | Founding Member of Editorial Board, 2012- |
| Management Science | Decision Analysis Departmental Editor 4/1994-4/1998 Associate Editor 1989-March 1994 |
| Journal of Risk and Uncertainty | Editorial Board 1995-February 2011 |
| Journal of Behavioral Decision Making | Editorial Board Winter 1994-Fall 2010 |
| Organizational Behavior and Human Decision Processes | Editorial Board Jan. 2000–June 30, 2004 |
Doctoral Proseminar
- PHD297A- Fall 2009, 2010, 2011, 2012
Analysis of the central theories and theoretical controversies in the field of management. Examination of the formal education for managerial careers and exploration of issues relating to professional careers in research and scholarship in the field of management.
Decision Analysis
- Health Care Executive MBA 283 - Spring 2011, 2012
- Full-time MBA 283 - Spring 2012, 2013, Winter 2014, Spring 2016
- Fully Employed MBA 283 - Spring 2018, Winter 2021
Models of preferences and uncertainty; exercises in creative problem solving. The assessment and use of preference models (von Neumann-Morgenstern expected utility and measurable value functions) for private, public, and not-for-profit decision making. The assessment and use of subjective probabilities in decision making.
Decision Theory
- PhD 297T - Spring 2011, 2013; Fall 2014, Spring 2017, 2019, 2020, Fall 2021
Doctoral level seminar on decision theory and behavioral decision theory.
Management Science
- Health Care MBA 201B- Fall 2013, Fall 2014, Fall 2015
Operations Analytics
- Health Care MBA 201B- Fall 2016, 2017, 2018
Decision analysis, optimization, Monte Carlo simulation methods (assisted by Excel and Treeage software) for business, health care and personal decision making.
For updates, see http://faculty.sites.uci.edu/lrkeller/classes/
Doctoral student photos: http://faculty.sites.uci.edu/lrkeller/photos/
L. Robin Keller personal site
http://faculty.sites.uci.edu/lrkeller/
Operations & Decision Technologies
https://merage.uci.edu/research-faculty/academic-areas/operations-decision-technologies.html
Decision Analysis journal
https://pubsonline.informs.org/journal/deca
Decision Analysis Society of INFORMS
https://www.informs.org/Community/DAS
Institute for Operations Research and the Management Sciences (INFORMS)
http://www.informs.org/
Videos on Operations Research and Analytics
https://www.informs.org/Sites/Getting-Started-With-Analytics/More-Resources/Videos
UCI Institute for Mathematical Behavioral Sciences
http://www.imbs.uci.edu/
UCI Institute of Transportation Studies
http://www.its.uci.edu/
UCI John & Marilyn Long U.S.- China Institute for Business and Law
http://longinstitute.uci.edu/
