Roy Virgen

Roy Virgen



University of the Cumberlands PhD (abd) in Leadership
University of La Verne MBA, Concentration in Marketing

Research Interest


Organizational Behavior

Consumer Behavior

Influencer Marketing

Content Marketing

Social Media

Roy Virgen has spent 20 years in management for companies that include UPS, Procter & Gamble, the NBA Developmental League, and Macy's. From 2016 to 2020, he worked extensively in Thailand, Vietnam, Cambodia, and Singapore. Roy lived in Ho Chi Minh City (Saigon), Vietnam from 2017 until August 2020. He continues to consult for businesses interested in expanding their markets overseas. Some areas Roy specializes in retail/supply chain, marketing strategies, training and retention, and higher education.

Aside from consulting, Roy and several of his colleagues are preparing to launch a new semi-professional basketball team that will begin play in 2022 as part of the Professional Basketball League Summer League. Roy will hold the position of President of Basketball Operations and will be tasked with finding the head coach, hiring staff, and building relationships with the community.

When Roy is not working, he focuses his attention on his beautiful wife, working on his dissertation, and reading up on business and investing.