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Shuya Yin

Shuya Yin

Associate Professor

SB2 401

949.824.9656

shuya.yin@uci.edu  

Education

PhD in Management Science, University of British Columbia
Masters in Industrial Management Engineering, Southeast University, China
BE, Southeast University, China

Research Interest

Supply chain management

Operations management

Cooperative and non-cooperative game theory in supply chains

Interface of operations management and marketing


Shuya Yin joined the Merage School faculty in July 2005. Her recent research addresses various problems in decentralized retail supply chains by using non-cooperative and cooperative game theory. 

Professor Yin is interested in issues including product-return policies between channel members, secondary market for durable products, alliances of players in selling and buying, timing of operational decisions, and management of information flow on uncertain demand. Her research has been published in academic journal such as Management Science, Operations Research, and Naval Research Logistics.

Selected Publications, News & Honors

Selected Publications

  • He, Y., S. Ray and S. Yin (2016), "Group Selling, Product Durability and Consumer Behavior," Production and Operations Management, 25(11), p1942-1957.
  • He, Y. and S. Yin (2015), "Joint selling of complementary components under brand and retail competition," Manufacturing and Service Operations Management, 17(4), p470-479.
  • Gumus, M., S. Ray and S. Yin (2013), "Returns policies between channel partners for durable products," 
    Marketing Science, 32(4), p622-643.
  • Yin, S. (2010), "Alliance formation among perfectly complementary suppliers in a price-sensitive assembly system," Manufacturing and Service Operations Management, 12(3), p527-544.
  • Yin, S., S. Ray, H. Gurnani and A. Animesh (2010), "Durable products with multiple used goods markets: Product upgrade and retail pricing implications," Marketing Science, 29(3), p540-560.

Honors

  • 2011 Meritorous Service Award from Manufacturing and Service Operations Management (MSOM)
  • 2009 Faculty Career Development Award, UC Irvine
  • 2008 Faculty Career Development Award, UC Irvine
  • 2008 Recipient for the 15th Annual Celebration of Teaching Award, UC Irinve
  • 2008 CORCLR Research Award, UC Irvine
  • 2007 CORCLR Research Award, UC Irvine

Research

Professor Yin is interested in issues including product-return policies between channel members, secondary market for durable products, alliances of players in selling and buying, timing of operational decisions, and management of information flow on uncertain demand. Her research has been published in academic journal such as Management Science, Operations Research, Marketing Science, Manufacturing and Service Operations Management, and Naval Research Logistics.

Publications

  • He, Y., S. Ray and S. Yin (2016), "Group Selling, Product Durability and Consumer Behavior," Production and Operations Management, 25(11), p1942-1957.
  • Cao, J., R. So and S. Yin (2016), "Impact of 'online-to-store' channel on demand allocation, online pricing and profitability," European Journal of Operational Research, 248(1), p234-245.
  • He, Y. and S. Yin (2015), "Joint selling of complementary components under brand and retail competition," Manafucturing and Service Operations Management, 17(4), p470-479.
  • Gumus, M., S. Ray and S. Yin (2013), "Returns policies between channel partners for durable products," Marketing Science, 32(4), p622-643.
  • Byers, R., S. Yin and X. Zheng (2012), "ATM pricing and location games in the banking industry," Asia-Pacific Journal of Operational Research, 29(1), p1-29.
  • Chen, R. and S. Yin (2010), "The equivalence of uniform and Shapley value-based allocations in a specific game," Operations Research Letters, 38(6), p539-544.
  • Yin, S. (2010), "Alliance formation among perfectly complementary suppliers in a price-sensitive assembly system," Manufacturing and Service Operations Management, 12(3), p527-544.
  • Yin, S., S. Ray, H. Gurnani and A. Animesh (2010), "Durable products with multiple used goods markets: Product upgrade and retail pricing implications," Marketing Science, 29(3), p540-560.
  • Granot, D. and S. Yin (2008), “Competition and cooperation in decentralized push and pull assembly systems,” Management Science, 54(4), p733-747.
  • Granot, D. and S. Yin (2008), “Price and order postponement in a decentralized newsvendor model with multiplicative and price-dependent demand,” Operations Research, 56(1), p121-139.
  • Granot, D. and S. Yin (2007), “On sequential commitment in the price-dependent newsvendor model,” European Journal of Operational Research, 177, p939-968.
  • Granot, D. and S. Yin (2005), "On the effectiveness of returns policies in the price-dependent newsvendor model," Naval Research Logistics, 52(8), p765-779.

Working Papers

  • "Guaranteed trade-in price strategy: Deconstructing its value for consumers and firms," with Wenju Niu, Saibal Ray, Mehmet Gumus and Houcai Shen.
  • "Improving micro-retailer and consumer welfare in developing economics: Replenishment strategies and market entries," with Luyi Gui and Chris Tang.
  • "Retail distribution strategy with outlet stores," with Jiaru Bai and Haresh Gurnani.
  • "Retail market power: A supplier-side perspective," with Yuhong He and Saibal Ray.
  • "Market entry under demand learning," with Jing Hu and Chris Tang.

Invited Talks at Research Institutions

  • University of British Columbia, Vancouver, Canada, November 2015.
  • South China University of Science and Technology, Shanghai, China, July 2015.
  • Southeast University, Nanjing, China, July 2014.
  • Southeast University, Nanjing, China, December 2014.
  • SUNY-Buffalo, Buffalo, October 2014.
  • Sun Yat-sen University, Guangzhou, China, January 2014.
  • Guangzhou University of Science and Technology, Guangzhou, China, January 2014.
  • Nanjing University, Nanjing, China, December 2013.
  • University of California, Los Angeles, May 2011.
  • University of California, San Diego, February 2011.
  • Shanghai Jiaotong University, Shanghai, January 2011.
  • University of California, Berkeley, December 2010.
  • University of California, Irvine, October 2010.
  • University of Southern California, October 2010.
  • University of British Columbia, September 2010.
  • McGill University, September 2010.
  • University of California, Irvine, April 2010.
  • Hong Kong University of Science and Technology, January 2010.
  • Nanjing University, December 2009.
  • Southeast University, December 2009.
  • University of California, Riverside, October 2009.
  • University of California, Irvine, June 2009.
  • University of California, Irvine, April 2009.
  • University of Western Ontario, April 2008.
  • University of California, Davis, October 2007.
  • University of California, Irvine, November 2006.
  • Simon Fraser University, March 2005.
  • George Mason University, February 2005.
  • University of California, Irvine, February 2005.
  • University of Western Ontario, February 2005.
  • University of Utah, January 2005.

Membership

  • INFORMS (Institute for Operations Research and Management Sciences)
  • M&SOM (Manufacturing and Service Operations Management)
  • POMS (Production and Operations Management Society)

Teaching

Teaching Interests

  • Management Science
  • Supply Chain Management
  • Operations Management.

Teaching Experiences

  • PhD Level: Game Theory in Supply Chain Management
  • MBA Level: Operations Management (MBA Core); Management Science (MBA Core); Analytical Decision Making Models for Management (FEMBA Elective)
  • Undergraduate Level: Management Science; Operations Management

Links

Annual Southern California OR/OM Day