Associate Professor
Information Systems
SB1 3229
PhD in Business Administration, New York University
BS, Tsinghua University
Undergraduate Exchange Program, Euromed Marseille Ecole de Management
Econometric Analysis
Game Theory
Data Science
Social Media
Social Networks
User Generated Content
Electronic Markets and Online Communities
Text Mining and Machine Learning
Associate Professor
Information Systems
SB1 3229
Econometric Analysis
Game Theory
Data Science
Social Media
Social Networks
User Generated Content
Electronic Markets and Online Communities
Text Mining and Machine Learning
I am an Associate Professor at The Paul Merage School of Business at University of California, Irvine.
My research studies social media, online communities and economics of digital goods. My prior research has won the 2014 INFORMS Conference on Information Systems and Technology Best Conference Paper Award and a WCAI Research Award from Wharton Customer Analytics Initiative. I received my PhD in Business Administration (specialized in Information Systems) from Leonard N. Stern School of Business at NYU in 2015 and hold a Bachelor’s degree in Business Administration from Tsinghua University.
Lecturer, "IT in Business and Society"
Stern undergraduate core course, Summer 2013
Guest Lecturer, "IT in Business and Society"
Stern undergraduate core course, Fall 2014
Teaching Fellow, "IT in Business and Society"
Stern undergraduate core course and MBA elective course, Fall 2014, Summer 2014, Fall 2013, and Fall 2011
Teaching Fellow, "Networks, Crowds and Markets"
Stern undergraduate core course and MBA elective course, Spring 2012 and Spring 2013