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Valerie Sheppard

Valerie Sheppard

Lecturer

SB1 3232

949.241.3730

shepparv@uci.edu  

Education

MBA, Syracuse University
BA in Speech Communication, George Mason University

Research Interest

Business Strategy

Branding and Integrated Marketing Communications

High-Performance Team Leadership

Self-Mastery and Personal Leadership


Valerie Sheppard has more than 30-years of experience in branding, business strategy development and execution, and coaching from both line management, teaching and consulting roles. She is certified professionally-qualified to teach at the collegiate level by the AACSB, and has taught both undergraduate and graduate level marketing courses at The University of California Irvine Merage School of Business.

While working as a Vice President at ConAgra Foods, Valerie managed a portfolio of popular food brands with net sales close to $1 Billion dollars. Valerie led large cross-functional teams for national and regional brands through all aspects of growth development including manufacturing, positioning, packaging, consumer messaging, and selling strategy and execution.

Prior to that, Valerie was a Managing Consultant for the international marketing consultancy, The Zyman Group, where she developed long-term brand growth strategy and positioning for leading brands across a host of verticals including food and beverages, pharmaceuticals, and entertainment. She was instrumental in development of a strategic shift that led to the turn-around of a $500MM business at a major client.

Prior to Zyman Group, Valerie spent seven years at Procter & Gamble managing all strategic brand planning, brand positioning, communication strategy and messaging for several successful pharmaceutical brands. During her tenure, she was awarded multiple awards for excellence in strategy, execution, and coaching.

Valerie holds an MBA from the Whitman School at Syracuse University, where she graduated as a member of the National Marketing Honor Society and was awarded seven faculty awards for excellence. Her BA is in speech communication from George Mason University in Fairfax, VA.