PhD, Purdue University
MS, Purdue University
Bachelor of Technology, Indian Institute of Technology, New Delhi
Research Interest
Economics of Information Systems
Versioning and Product Line Design for Information Goods (such as software)
Business Impact of Analytics
Use of Recommender Systems and Search tools
Impact of Technology on Corporate Governance
Economics of Software as a Service
Electronic Marketplaces and Information Intermediaries
Vidyanand ("VC") Choudhary is a professor of information systems and is an authority on versioning, pricing, quality, and competitive strategy for technology products. His research interests are in the economics of information systems; business impact of analytics; use of recommender systems and search tools; impact of technology on corporate governance; marketing strategy and pricing of cloud and saas products; and pricing and product line design of information goods.
His research has been published in such journals as Management Science, Information Systems Research, and the Journal of Management Information Systems.
He currently teaches courses on business analytics and data mining; and global business strategy, and previously served as the Associate Dean of Undergraduate Programs.
Research paper accepted for publication in Information Systems Research: Designing Promotion Ladders to Mitigate Turnover of IT Professionals.
Research paper accepted for publication in Information Systems Research: Patching the Cloud: Impact of SaaS on Patching Strategy and the Timing of Software Release.
Nominated for Best Paper Award at the China Summer Workshop on Information Management (CSWIM 2015)
Serving on the advisory board for Theory in Economics of Information Systems Workshop.
Current and Ongoing Research
Choudhary, V. and M. Xin. IT Investment under Competition: The Role of Implementation Uncertainty. Under Review.
Vithayathil, J. and V. Choudhary. Organizational Structure for the IT Department: Profit Center or Cost Center? Under Review.
Choudhary, V. and Z. Zhang. Recommender Systems and Consumer Product Search. In Preparation.
Choudhary, V. and R. Zhang. Bundling Add-on Products with Information Goods. In Preparation.
Recent Publications
Vithayathil, J. and V. Choudhary. IT-Enabled Governance of Corporate Takeovers: Time For Say-On-Takeovers? Forthcoming in MIS Quarterly.
Choudhary, V., Currim, I., Dewan, S., Mintz, O. and Turner, J. (2017). Evaluation Set Size and Purchase: Evidence from a Product Search Engine. Journal of Interactive Marketing, 37, February, 16-31.
MacCrory, F., Choudhary, V., Pinsonneault, A. (2016). Research Note: Designing Promotion Ladders to Mitigate Turnover of IT Professionals. Information Systems Research, 27(3), 648–660.
Choudhary, V., Zhang, Z. (2015). Research Note: Patching the Cloud: Impact of SaaS on Patching Strategy and the Timing of Software Release. Information Systems Research, 26(4), 845-858.
Nominated for Best Paper Award at the China Summer Workshop on Information Management (CSWIM 2015): Choudhary, V. and M. Xin. IT Investment under Competition: The Role of Implementation Uncertainty.
Best Completed Research Paper Award at the 22nd International Conference on Information Systems (ICIS), New Orleans, Louisiana, December 2001.
Best Paper Award at the 10th Workshop on Information Technology and Systems (WITS), Brisbane, Australia, December 2000.
Nominated for Best Paper Award in the Internet and the Digital Economy Track at the 34th Hawaii International Conference of Systems and Sciences (HICSS), Hawaii, January 2001.
2016-Present, Associate Dean of Undergraduate Programs, The Paul Merage School of Business, University of California Irvine, Irvine, California 2009 - Present, Associate Professor, The Paul Merage School of Business, University of California Irvine, Irvine, California 2002 - 2009, Assistant Professor, The Paul Merage School of Business, University of California Irvine, Irvine, California 1999 - 2002, Assistant Professor, Tepper School of Business (previously Graduate School of Industrial Administration), Carnegie Mellon University, Pittsburgh, Pennsylvania 1998 - 1999, Instructor, Tepper School of Business (previously Graduate School of Industrial Administration), Carnegie Mellon University, Pittsburgh, Pennsylvania
MacCrory, F., Choudhary, V., Pinsonneault, A. Designing Promotion Ladders to Mitigate Turnover of IT Professionals. Information Systems Research, Forthcoming.
Choudhary, V., Zhang, Z. (2015). Research Note: Patching the Cloud: Impact of SaaS on Patching Strategy and the Timing of Software Release. Information Systems Research, 26(4), 845-858.
Choudhary, V., Vithayathil, J. (2013). The Impact of Cloud Computing: Should the IT Department Be Organized as a Cost Center or a Profit Center? Journal of Management Information Systems, 30(2), 67-100.
Hui, W., Yoo, B., Choudhary, V., Tam, K.-Y. (2012). Sell by bundle or unit?: Pure bundling versus mixed bundling of information goods. Decision Support Systems, 53(3), 517-525.
Yoo, B., Choudhary, V., Mukhopadhyay, T. (2011). A Study of Sourcing Channels for Electronic Business Transactions. Journal of Management Information Systems, 28(2).
Choudhary, V., (2010), “Use of Pricing Schemes for Differentiating Information Goods,” Information Systems Research, 21(1), 78-92.
Choudhary, V. and R. K. Tyagi, (2009), “Economic Incentives to Adopt Electronic Payment Schemes under Competition,” Decision Support Systems, 46(2), 552-561.
Bhargava, H. K. and V. Choudhary, (2008), “Research Note: When is Versioning Optimal for Information Goods?” Management Science, Vol. 54, No. 5, May, pp. 1029-1035.
Choudhary, V., (2007) “Comparison of Software Quality under Perpetual Licensing and Software as a Service,” Journal of Management Information Systems, Vol. 24, No.2, pp. 141-165.
Yoo, B., V. Choudhary, and T. Mukhopadhyay, (2007) “Electronic B2B Marketplaces with Different Ownership Structures,” Management Science, Vol. 53, No. 6, pp. 952-961.
Hosanagar, K., R. Krishnan, J. Chuang, and V. Choudhary, (2005) “Pricing Caching Services with Multiple Levels of QoS,” Management Science, Vol. 51, No. 12, pp. 1844-1859.
Choudhary, V., A. Ghose, T. Mukhopadhyay, and U. Rajan, (2005) “Personalized Pricing and Quality Differentiation,” Management Science, Vol. 51, No. 7, pp 1120-1130.
Bhargava, H., and V. Choudhary, ( 2004) “Economics of an Information Intermediary with Aggregation Benefits,” Information Systems Research , Vol. 15, No. 1, pp. 22-36, March.
Yoo, B., V. Choudhary, and T. Mukhopadhyay, ( 2002) “A model of Neutral B2B Intermediaries,” Journal of Management Information Systems , Vol. 19, No. 3, pp. 43-68, Winter.
Bhargava, H., and V. Choudhary, ( 2001) “Information Goods and Vertical Differentiation”, Journal of Management Information Systems, Vol. 18, No. 2, pp. 85-102, Fall.
Bhargava, H., V. Choudhary, and R. Krishnan, (2000) “Pricing and Product Design: Intermediary Strategies in an Electronic Market”, International Journal of Electronic Commerce, Vol. 5, No. 1, pp. 37-56, Fall.
Choudhary, V., K. Tomak, and A. Chaturvedi, (1998) “Economic Benefits of Software Renting”, Journal of Organizational Computing and Electronic Commerce, Vol. 8, No. 4, pp. 277-305.
Professor VC Choudhary currently teaches courses on business analytics and data mining; and global business strategy.
He teaches a popular elective titled "Business Intelligence for Analytical Decisions" which covers commonly used methods for analytics and data mining such as classification, clustering and association rules. It also covers database queries using SQL.
He teaches a 2-course sequence on Global Business for MBA students.
The first course includes topics such as globalization and the role of technology; theories of international trade; regional trade agreements and multilateral trade institutions; foreign currency management; translational, transactional and economic risks of foreign exchange and hedging foreign exchange risks; global supply chain management and location analysis; strategies for international business; and organizational architecture for international business.
The second course includes an international residential.
