Vidyanand (VC) Choudhary

Vidyanand (VC) Choudhary

Information Systems

SB1 3201



PhD, Purdue University
MS, Purdue University
Bachelor of Technology, Indian Institute of Technology, New Delhi

Research Interest

Economics of Information Systems

Versioning and Product Line Design for Information Goods (such as software)

Business Impact of Analytics

Use of Recommender Systems and Search tools

Impact of Technology on Corporate Governance

Economics of Software as a Service

Electronic Marketplaces and Information Intermediaries

Vidyanand ("VC") Choudhary is a professor of information systems and is an authority on versioning, pricing, quality, and competitive strategy for technology products. His research interests are in the economics of information systems; business impact of analytics; use of recommender systems and search tools; impact of technology on corporate governance; marketing strategy and pricing of cloud and saas products; and pricing and product line design of information goods.

His research has been published in such journals as Management ScienceInformation Systems Research, and the Journal of Management Information Systems.

He currently teaches courses on business analytics and data mining; and global business strategy, and previously served as the Associate Dean of Undergraduate Programs.