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Stephen Samaha

Stephen Samaha

Lecturer
Information Systems

SB2 324 - for office hours only

ssamaha1@uci.edu  

Education

PhD, Business Administration, University of Washington
MS, Statistics, Stanford University
MBA, Marketing, UCLA
BS, Business Administration, USC
Stephen Samaha is a senior analytics data scientist for Wells Fargo’s Enterprise Analytics Group. He also holds a joint position as an Executive Research Fellow for the Center for Sales and Marketing Strategy, Foster School of Business, University of Washington. His main business and research areas of interest relate to developing advanced empirical models for testing, enhancing, and optimizing marketing strategy and customer relationships. He is a reviewer for the Journal of Marketing and Journal of the Academy of Marketing Science and has published numerous research articles in leading marketing publications. He also has extensive work experience in the fields of education, consulting, telecommunications, and financial services. He holds a BS in finance from the University of Southern California, an MBA in marketing from UCLA, an MS in statistics from Stanford University, and a PhD in marketing from the University of Washington.

Selected Publications, News and Honors

Harmeling, Colleen M., Robert W. Palmatier, Mark B. Houston, Mark J. Arnold, and Stephen A. Samaha (2015), “Transformational Relationship Events,” Journal of Marketing, 79 (September), 39-62.
 
Samaha, Stephen A., Joshua T. Beck, and Robert W. Palmatier (2014), “The Role of Culture in International Relationship Marketing,” Journal of Marketing, 78 (September), 78-98.
 
Kozlenkova, Irina V., Stephen A. Samaha, and Robert W. Palmatier (2014), “Resource-Based Theory in Marketing,” Journal of the Academy of Marketing Science, 42 (January), 1-21.
 
Samaha, Stephen A., and Robert W. Palmatier (2014), “Anti-Relationship Marketing: Understanding Relationship-Destroying Behaviors” in Handbook of Relationship Marketing, R.M. Morgan, J.T. Parish, and G.D. Deitz (eds.), Edward Elgar: London.