Operations and Decision Technologies
Media planning / advertising allocation
Applied & large-scale optimization
Health care management
John Turner, Associate Professor of Operations and Decision Technologies, joined The Paul Merage School of Business in 2010. He holds a PhD in Operations Research from the Tepper School of Business, Carnegie Mellon University. For his doctoral work titled Ad Slotting and Pricing: New Media Planning Models for New Media, Turner was honored by INFORMS with the 2011 George B. Dantzig Dissertation Award. This award is given for the best dissertation in any area of operations research and the management sciences that is innovative and relevant to practice. More recently, Turner was named a 2012 Yahoo! Faculty Research & Engagement Program Scholar for his work in planning and scheduling online advertising, and was awarded the 2014 INFORMS William Pierskalla Best Paper Award in Health Care Management Science for his work on designing a trauma care system in Korea.
Turner's research interests include applied optimization, large-scale optimization, revenue management, media management, health care management, and problems that lie at the interface of operations and marketing. His research has been published in leading journals, including “Scheduling of Dynamic In-Game Advertising” in the journal Operations Research, “Planning of Guaranteed Targeted Display Advertising' in Operations Research, “Simultaneous Location of Trauma Centers and Helicopters for Emergency Medical Service Planning' in Operations Research, “A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising under Reach and Frequency Requirements” in Operations Research, “A Large U.S. Retailer Selects Transportation Carriers under Diesel Price Uncertainty” in Interfaces, “Mixed Planar and Network Single-Facility Location Problems” in Networks, and “Evaluation Set Size and Purchase: Evidence from a Product Search Engine” in the Journal of Interactive Marketing.
Turner’s primary research stream addresses various problems in the planning, pricing, and scheduling of online advertising. Applications of his research include webpage banner ads, dynamic in-game advertising (ads that are seamlessly placed into 3D video games), electronic outdoor billboards, and the next generation of digital TV.
Prior to his academic career, Turner worked in the IT industry as a consultant, as an operations analyst in retail distribution, and as a quantitative analyst in the financial sector. Turner also holds an M.S. in Operations Research from the Tepper School of Business at Carnegie Mellon University, and a B.Math., Honors Operations Research Co-op with a minor in Computer Science from the University of Waterloo, Canada.